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02-11-2013, 08:19 AM | |
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Maker's Mark to reduce alcohol content
If you like to enjoy your Maker's Mark with a little water, then there's good news. You won't need to add your own water anymore because the distillery will do it for you. The Kentucky distillery behind Maker's Mark is taking some of the alcohol out of their product, going from 90 proof to 84 proof. "Fact is, demand for our bourbon is exceeding our ability to make it," wrote Maker's Mark executives Rob Samuels and Bill Samuels Jr. in an email to clients.
It's really a pretty ingenious way to deal with supply and demand. If you water down your bourbon, you can make more bottles to sell, and when you've lowered the alcohol content of your bourbon, nobody will buy it anymore. Problem solved! http://now.msn.com/makers-mark-waters-down-bourbon |
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02-11-2013, 10:30 AM | #16 | |
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Educate me, drunkard.
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02-11-2013, 10:32 AM | #17 |
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02-11-2013, 10:38 AM | #18 | |||
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Quote:
2) Learn blends. Malts. How many malts? Filters. Age. All plays in to the taste of the drink. 3) Play stupid and taste for free. You're in shape - find a gay bartender and ask him what the difference is. You won't have much difficulty selling yourself as a legitimate opportunity. If you feel guilty remind yourself that women do this every single day and get drunk for free (I don't know what the kids call it now but it use to be "milking a man.")
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02-11-2013, 10:41 AM | #19 |
Eat/Sleep/Procrastinate/Repeat
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If it tastes the same, which is a substantial if, then I don't see the problem. You aren't paying for the alcohol level. You're paying for the (in the case of Maker's, overrated) flavor profile.
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02-11-2013, 10:41 AM | #20 |
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One fewer brand to have to choose from.
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02-11-2013, 10:44 AM | #21 | |||
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It's like buying a Sony/Pioneer receiver...
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02-11-2013, 10:47 AM | #22 | |
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I thought the owner did an excellent job of explaining this decision and how upfront the company is being concerning this decision is refreshing. In the end, if the taste is the same, who gives a shit? If your drinking Maker's Mark to get drunk, you are wasting your money. Go buy something cheaper like Old Crow if all you want to do is get wasted. Last edited by LoneWolf; 02-11-2013 at 10:55 AM.. |
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02-11-2013, 10:53 AM | #23 | |
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It sounds like drunkard elitism.
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02-11-2013, 10:54 AM | #24 |
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Makers is out in a lot of places. I need to see if Costco still has any batches left.
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02-11-2013, 10:58 AM | #25 |
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I always liked Makers with a few drops of water in it...
One could always switch the Buffalo Trace if this pissed them off enough, it's better anyway. |
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02-11-2013, 11:19 AM | #26 | |
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I love a good scotch and I've kinda developed some of the drunkard elitism as well when it comes to scotches and red wines. Bourbons I don't drink enough of to really get riled up about, but I certainly recognize the breed. I do think it's absurd that so many people are 'swearing off' Maker's Mark without even trying the new batch and I do think there's an excellent chance they'd have never known the difference had they not been told.
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02-11-2013, 11:23 AM | #27 | |
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02-11-2013, 11:34 AM | #28 |
Rockin' yer FACE OFF!
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I don't have to worry about it as I'm not a huge fan of Makers Mark anyway. I enjoy bourbon, and I'm always trying different ones. I'm supposed to love Makers, but when I drink it, it's just meh. I like Knob Creek a whole ton better. Hell, I like Evan Williams better than Makers.
So...this news means precisely dick to me. Except when I go over to the old man's place, he is a Maker's guy.
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02-11-2013, 11:36 AM | #29 | |
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And I see no way that Maker's doesn't make a 'premium' version that they do raise the price on so that folks that insist they can take the difference will have a way to spend more money on stuff that tastes the same. It's just an odd rush to judgment with so many people already writing Makers off altogether without even seeing what they're going to produce.
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02-11-2013, 11:39 AM | #30 |
I like 'em mustard & biscuits
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Hey! Makers Mark!
know how I know yer gay?
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