Home Mail MemberMap Chat (0) Wallpapers
Go Back   ChiefsPlanet > The Lounge

Reply
 
Thread Tools Display Modes
Old 02-11-2013, 07:19 AM  
Stewie Stewie is offline
Supporter
 
Stewie's Avatar
 
Join Date: Oct 2006
Location: West of the Equator
Casino cash: $1456
Maker's Mark to reduce alcohol content

If you like to enjoy your Maker's Mark with a little water, then there's good news. You won't need to add your own water anymore because the distillery will do it for you. The Kentucky distillery behind Maker's Mark is taking some of the alcohol out of their product, going from 90 proof to 84 proof. "Fact is, demand for our bourbon is exceeding our ability to make it," wrote Maker's Mark executives Rob Samuels and Bill Samuels Jr. in an email to clients.

It's really a pretty ingenious way to deal with supply and demand. If you water down your bourbon, you can make more bottles to sell, and when you've lowered the alcohol content of your bourbon, nobody will buy it anymore. Problem solved!

http://now.msn.com/makers-mark-waters-down-bourbon
Posts: 10,739
Stewie wants to die in a aids tree fire.Stewie wants to die in a aids tree fire.Stewie wants to die in a aids tree fire.Stewie wants to die in a aids tree fire.Stewie wants to die in a aids tree fire.Stewie wants to die in a aids tree fire.Stewie wants to die in a aids tree fire.Stewie wants to die in a aids tree fire.Stewie wants to die in a aids tree fire.Stewie wants to die in a aids tree fire.Stewie wants to die in a aids tree fire.
  Reply With Quote
Old 02-11-2013, 07:20 AM   #2
QuikSsurfer QuikSsurfer is offline
Got swag?
 
QuikSsurfer's Avatar
 

Join Date: Aug 2003
Location: Madison, MS
Casino cash: $108449
I'll still drink it on regular basis.
__________________
Posts: 11,743
QuikSsurfer has parlayed a career as a truck driver into debt free trailer and jon boat ownership.QuikSsurfer has parlayed a career as a truck driver into debt free trailer and jon boat ownership.QuikSsurfer has parlayed a career as a truck driver into debt free trailer and jon boat ownership.QuikSsurfer has parlayed a career as a truck driver into debt free trailer and jon boat ownership.QuikSsurfer has parlayed a career as a truck driver into debt free trailer and jon boat ownership.QuikSsurfer has parlayed a career as a truck driver into debt free trailer and jon boat ownership.QuikSsurfer has parlayed a career as a truck driver into debt free trailer and jon boat ownership.QuikSsurfer has parlayed a career as a truck driver into debt free trailer and jon boat ownership.QuikSsurfer has parlayed a career as a truck driver into debt free trailer and jon boat ownership.QuikSsurfer has parlayed a career as a truck driver into debt free trailer and jon boat ownership.QuikSsurfer has parlayed a career as a truck driver into debt free trailer and jon boat ownership.
  Reply With Quote
Old 02-11-2013, 07:23 AM   #3
Braincase Braincase is offline
Captain Nemo
 
Braincase's Avatar
 

Join Date: Aug 2001
Location: Brownbackistan
Casino cash: $1088590
You don't mess with a winning recipe.
__________________
BrainCase

I'm not procrastinating. I'm prioritizing.
Posts: 14,969
Braincase is too fat/Omaha.Braincase is too fat/Omaha.Braincase is too fat/Omaha.Braincase is too fat/Omaha.Braincase is too fat/Omaha.Braincase is too fat/Omaha.Braincase is too fat/Omaha.Braincase is too fat/Omaha.Braincase is too fat/Omaha.Braincase is too fat/Omaha.Braincase is too fat/Omaha.
  Reply With Quote
Old 02-11-2013, 08:22 AM   #4
The Poz The Poz is offline
Veteran
 
The Poz's Avatar
 

Join Date: Jul 2005
Location: Toronto
Casino cash: $55971
A response to customer feedback from the Chair


A lot of people took the time to share their thoughts regarding our recent announcement. We always appreciate open and honest conversation about Maker’s Mark and we’ve gotten plenty of feedback, both supportive and otherwise. Because there are so many comments, it’s hard for an old guy like me to respond, particularly 140 characters at a time. Now that I’ve had time to compose my thoughts, please allow me to try to answer most of the questions we’re hearing.

And by the way, I asked Rob if I could write this response since many people have wondered if I’m on board with the decision to lower the alcohol-by-volume (ABV) level. I am, and here’s why.

First, it’s important to understand that our primary focus now and for the past 50 years hasn’t changed. It’s product quality and consistency, batch-to-batch, year-to-year, with the primary measure of that consistency being the unique Maker’s Mark taste profile. That’s all that truly matters in the end.

Since we’re a one-brand company that’s never purchased bourbon from other distillers when supplies are short, forecasting is very difficult. Over the years, our one variable that helps us avoid market shortages has been the age of the whisky in the Maker’s bottle. That range is between five years nine months and seven years. Because Maker’s Mark is aged to taste, Dad never put a specific age statement on the bottle. It wasn’t the age that mattered; it was the taste, the quality and the consistency.

Some people are asking why we didn’t just raise the price if demand is an issue. We don’t want to price Maker’s Mark out of reach. Dad’s intention when he created this brand was to make good-tasting bourbon accessible and to bring more fans into the fold, not to make it exclusive. And, with regard to the price, the value of Maker’s Mark isn’t set by alcohol volume. It’s about the quality of the recipe and ingredients that go into it, all the handcrafting that goes into the production and how it tastes.

Some of you have questioned how we reduce the alcohol content. The fact is, other than barrel-strength bourbons, all bourbons are cut with water to achieve the desired proof for bottling. This is a natural step in the bourbon-making process. Maker’s Mark has always been made this way and will continue to be made this way.

As we looked at potential solutions to address the shortage, we agreed again that the most important thing was whether it tastes the same. The distillery made up different batches that Rob and I tested every evening over the course of a month. Every batch at 42% ABV had the same taste profile that we’ve always had. Then, we validated our own tastings with structured consumer research and the Tasting Panel at the distillery, who all agreed: there’s no difference in the taste.

For those of you who have questioned if the supply problem is real, I can assure you that it is. While not every part of the country has seen shortages yet, many have, and the demand is continuing to grow at a pace we’ve never before experienced. While we are investing today to expand capacity for the future, by producing 42% ABV Maker’s Mark we’ll be able to better meet our ongoing supply issues without compromising the taste.

Ultimately, all I can ask is that you reserve judgment until you actually taste the whisky, like I did. If you can make it down to the distillery, we’re doing tastings every day with the 42% ABV whisky to give you a first-hand opportunity to try it for yourself. If you can’t make it to the distillery, please give it a try when it gets to your city. And please write me back at that point. I want to hear what you think.

In the meantime, I can’t thank you enough for taking the time to write. It shows that you care about Maker’s Mark, and that’s what we’ve been striving for over the past 50 years. I hope you’ll give us the chance to continue earning that devotion and allow us to prove that we didn’t screw up your whisky. All the best.

Sincerely,

Bill Samuels, Jr.
Chairman Emeritus
Ambassador-at-Large
Posts: 1,886
The Poz 's adopt a chief was Sabby PiscitelliThe Poz 's adopt a chief was Sabby PiscitelliThe Poz 's adopt a chief was Sabby PiscitelliThe Poz 's adopt a chief was Sabby PiscitelliThe Poz 's adopt a chief was Sabby PiscitelliThe Poz 's adopt a chief was Sabby PiscitelliThe Poz 's adopt a chief was Sabby PiscitelliThe Poz 's adopt a chief was Sabby PiscitelliThe Poz 's adopt a chief was Sabby PiscitelliThe Poz 's adopt a chief was Sabby PiscitelliThe Poz 's adopt a chief was Sabby Piscitelli
  Reply With Quote
Old 02-11-2013, 08:40 AM   #5
wazu wazu is offline
...
 
wazu's Avatar
 

Join Date: May 2002
Casino cash: $1011741
They must be going for a "New Coke/Return to Classic" thing of some kind. If not this would be one of the stupidest moves I've ever heard of.
Posts: 11,936
wazu Forgot to Remove His Claytex and Got Toxic Shock Syndrome.wazu Forgot to Remove His Claytex and Got Toxic Shock Syndrome.wazu Forgot to Remove His Claytex and Got Toxic Shock Syndrome.wazu Forgot to Remove His Claytex and Got Toxic Shock Syndrome.wazu Forgot to Remove His Claytex and Got Toxic Shock Syndrome.wazu Forgot to Remove His Claytex and Got Toxic Shock Syndrome.wazu Forgot to Remove His Claytex and Got Toxic Shock Syndrome.wazu Forgot to Remove His Claytex and Got Toxic Shock Syndrome.wazu Forgot to Remove His Claytex and Got Toxic Shock Syndrome.wazu Forgot to Remove His Claytex and Got Toxic Shock Syndrome.wazu Forgot to Remove His Claytex and Got Toxic Shock Syndrome.
  Reply With Quote
Old 02-11-2013, 08:45 AM   #6
houstonwhodat houstonwhodat is offline
Banned
 

Join Date: Nov 2012
Location: Parallel Universe
Casino cash: $22197
Well **** them.
Posts: 2,637
houstonwhodat would the whole thing.houstonwhodat would the whole thing.houstonwhodat would the whole thing.houstonwhodat would the whole thing.houstonwhodat would the whole thing.houstonwhodat would the whole thing.houstonwhodat would the whole thing.houstonwhodat would the whole thing.houstonwhodat would the whole thing.houstonwhodat would the whole thing.houstonwhodat would the whole thing.
  Reply With Quote
Old 02-11-2013, 08:53 AM   #7
lewdog lewdog is offline
KC Chiefs....so much lol
 
lewdog's Avatar
 

Join Date: Sep 2011
Location: Valley of the hot as ****
Casino cash: $58066162
Welp, time to boycott those stupid assholes. That is down right stupid.
__________________




Quote:
Lewdog's record in Royals game threads: 9-9.
Posts: 11,819
lewdog is obviously part of the inner Circle.lewdog is obviously part of the inner Circle.lewdog is obviously part of the inner Circle.lewdog is obviously part of the inner Circle.lewdog is obviously part of the inner Circle.lewdog is obviously part of the inner Circle.lewdog is obviously part of the inner Circle.lewdog is obviously part of the inner Circle.lewdog is obviously part of the inner Circle.lewdog is obviously part of the inner Circle.lewdog is obviously part of the inner Circle.
  Reply With Quote
Old 02-11-2013, 08:55 AM   #8
Rausch Rausch is offline
MVP
 
Rausch's Avatar
 

Join Date: Aug 2000
Location: Jefferson City, mo., USA
Casino cash: $1228292
Just spend the extra and enjoy it...

__________________
Quote:
"He had no teeth, and he was slobbering all over himself. I'm thinking, 'You can have your money back, just get me out of here. Let me go be an accountant." I can't tell you how badly I wanted out of there."
Denver rookie QB John Elway, on Jack Lambert, after Lambert and the Steelers knocked Elway out of his first game as a pro (1983).
Quote:
Originally Posted by rico View Post
I wish I always ended up at gay bars.
Posts: 49,669
Rausch is obviously part of the inner Circle.Rausch is obviously part of the inner Circle.Rausch is obviously part of the inner Circle.Rausch is obviously part of the inner Circle.Rausch is obviously part of the inner Circle.Rausch is obviously part of the inner Circle.Rausch is obviously part of the inner Circle.Rausch is obviously part of the inner Circle.Rausch is obviously part of the inner Circle.Rausch is obviously part of the inner Circle.Rausch is obviously part of the inner Circle.
  Reply With Quote
Old 02-11-2013, 08:57 AM   #9
the Talking Can the Talking Can is offline
MVP
 
the Talking Can's Avatar
 

Join Date: Aug 2001
Location: street
Casino cash: $324435
i'm not sure that "it tastes the same watered down" is a slogan I'd be proud of...
__________________
Clark Hunt: "Thank god for the Dominican pool boy"
Posts: 48,752
the Talking Can is obviously part of the inner Circle.the Talking Can is obviously part of the inner Circle.the Talking Can is obviously part of the inner Circle.the Talking Can is obviously part of the inner Circle.the Talking Can is obviously part of the inner Circle.the Talking Can is obviously part of the inner Circle.the Talking Can is obviously part of the inner Circle.the Talking Can is obviously part of the inner Circle.the Talking Can is obviously part of the inner Circle.the Talking Can is obviously part of the inner Circle.the Talking Can is obviously part of the inner Circle.
  Reply With Quote
Old 02-11-2013, 08:58 AM   #10
Unsmooth-Moment Unsmooth-Moment is online now
Starter
 
Unsmooth-Moment's Avatar
 

Join Date: Sep 2011
Location: MO
Casino cash: $1518225
They need to raise the price.. Not water down their product.. Seems like the wrong approach to supply and demand.
Posts: 712
Unsmooth-Moment must have mowed badgirl's lawn.Unsmooth-Moment must have mowed badgirl's lawn.Unsmooth-Moment must have mowed badgirl's lawn.Unsmooth-Moment must have mowed badgirl's lawn.Unsmooth-Moment must have mowed badgirl's lawn.Unsmooth-Moment must have mowed badgirl's lawn.Unsmooth-Moment must have mowed badgirl's lawn.Unsmooth-Moment must have mowed badgirl's lawn.Unsmooth-Moment must have mowed badgirl's lawn.Unsmooth-Moment must have mowed badgirl's lawn.Unsmooth-Moment must have mowed badgirl's lawn.
  Reply With Quote
Old 02-11-2013, 09:03 AM   #11
Rausch Rausch is offline
MVP
 
Rausch's Avatar
 

Join Date: Aug 2000
Location: Jefferson City, mo., USA
Casino cash: $1228292
Quote:
Originally Posted by Unsmooth-Moment View Post
They need to raise the price.. Not water down their product.. Seems like the wrong approach to supply and demand.
Exactly...
__________________
Quote:
"He had no teeth, and he was slobbering all over himself. I'm thinking, 'You can have your money back, just get me out of here. Let me go be an accountant." I can't tell you how badly I wanted out of there."
Denver rookie QB John Elway, on Jack Lambert, after Lambert and the Steelers knocked Elway out of his first game as a pro (1983).
Quote:
Originally Posted by rico View Post
I wish I always ended up at gay bars.
Posts: 49,669
Rausch is obviously part of the inner Circle.Rausch is obviously part of the inner Circle.Rausch is obviously part of the inner Circle.Rausch is obviously part of the inner Circle.Rausch is obviously part of the inner Circle.Rausch is obviously part of the inner Circle.Rausch is obviously part of the inner Circle.Rausch is obviously part of the inner Circle.Rausch is obviously part of the inner Circle.Rausch is obviously part of the inner Circle.Rausch is obviously part of the inner Circle.
  Reply With Quote
Old 02-11-2013, 09:12 AM   #12
the Talking Can the Talking Can is offline
MVP
 
the Talking Can's Avatar
 

Join Date: Aug 2001
Location: street
Casino cash: $324435
hey gang,

we're going to charge the same price for a product with more water in it...because we care
__________________
Clark Hunt: "Thank god for the Dominican pool boy"
Posts: 48,752
the Talking Can is obviously part of the inner Circle.the Talking Can is obviously part of the inner Circle.the Talking Can is obviously part of the inner Circle.the Talking Can is obviously part of the inner Circle.the Talking Can is obviously part of the inner Circle.the Talking Can is obviously part of the inner Circle.the Talking Can is obviously part of the inner Circle.the Talking Can is obviously part of the inner Circle.the Talking Can is obviously part of the inner Circle.the Talking Can is obviously part of the inner Circle.the Talking Can is obviously part of the inner Circle.
  Reply With Quote
Old 02-11-2013, 09:14 AM   #13
Count Zarth Count Zarth is online now
Emperor of the Universe
 
Count Zarth's Avatar
 

Join Date: Nov 2002
Casino cash: $10240337
Booze snoobs, is this really going to make that much of a difference?

Would you even know if they hadn't announced it?
Posts: 165,267
Count Zarth is obviously part of the inner Circle.Count Zarth is obviously part of the inner Circle.Count Zarth is obviously part of the inner Circle.Count Zarth is obviously part of the inner Circle.Count Zarth is obviously part of the inner Circle.Count Zarth is obviously part of the inner Circle.Count Zarth is obviously part of the inner Circle.Count Zarth is obviously part of the inner Circle.Count Zarth is obviously part of the inner Circle.Count Zarth is obviously part of the inner Circle.Count Zarth is obviously part of the inner Circle.
  Reply With Quote
Old 02-11-2013, 09:25 AM   #14
QuikSsurfer QuikSsurfer is offline
Got swag?
 
QuikSsurfer's Avatar
 

Join Date: Aug 2003
Location: Madison, MS
Casino cash: $108449
Quote:
Originally Posted by GoWalrus View Post
Booze snoobs, is this really going to make that much of a difference?

Would you even know if they hadn't announced it?
**** no
__________________
Posts: 11,743
QuikSsurfer has parlayed a career as a truck driver into debt free trailer and jon boat ownership.QuikSsurfer has parlayed a career as a truck driver into debt free trailer and jon boat ownership.QuikSsurfer has parlayed a career as a truck driver into debt free trailer and jon boat ownership.QuikSsurfer has parlayed a career as a truck driver into debt free trailer and jon boat ownership.QuikSsurfer has parlayed a career as a truck driver into debt free trailer and jon boat ownership.QuikSsurfer has parlayed a career as a truck driver into debt free trailer and jon boat ownership.QuikSsurfer has parlayed a career as a truck driver into debt free trailer and jon boat ownership.QuikSsurfer has parlayed a career as a truck driver into debt free trailer and jon boat ownership.QuikSsurfer has parlayed a career as a truck driver into debt free trailer and jon boat ownership.QuikSsurfer has parlayed a career as a truck driver into debt free trailer and jon boat ownership.QuikSsurfer has parlayed a career as a truck driver into debt free trailer and jon boat ownership.
  Reply With Quote
Old 02-11-2013, 09:29 AM   #15
Rausch Rausch is offline
MVP
 
Rausch's Avatar
 

Join Date: Aug 2000
Location: Jefferson City, mo., USA
Casino cash: $1228292
Quote:
Originally Posted by GoWalrus View Post
Booze snoobs, is this really going to make that much of a difference?

Would you even know if they hadn't announced it?
You can't steal video off the interwebs that will give you any knowledge about quality booze.

Just stay out of this one...
__________________
Quote:
"He had no teeth, and he was slobbering all over himself. I'm thinking, 'You can have your money back, just get me out of here. Let me go be an accountant." I can't tell you how badly I wanted out of there."
Denver rookie QB John Elway, on Jack Lambert, after Lambert and the Steelers knocked Elway out of his first game as a pro (1983).
Quote:
Originally Posted by rico View Post
I wish I always ended up at gay bars.
Posts: 49,669
Rausch is obviously part of the inner Circle.Rausch is obviously part of the inner Circle.Rausch is obviously part of the inner Circle.Rausch is obviously part of the inner Circle.Rausch is obviously part of the inner Circle.Rausch is obviously part of the inner Circle.Rausch is obviously part of the inner Circle.Rausch is obviously part of the inner Circle.Rausch is obviously part of the inner Circle.Rausch is obviously part of the inner Circle.Rausch is obviously part of the inner Circle.
  Reply With Quote
Reply

Thread Tools
Display Modes

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is On

Forum Jump


All times are GMT -6. The time now is 10:10 AM.


Powered by vBulletin® Version 3.8.0
Copyright ©2000 - 2014, Jelsoft Enterprises Ltd.