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Old 02-11-2013, 07:19 AM  
Stewie Stewie is offline
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Maker's Mark to reduce alcohol content

If you like to enjoy your Maker's Mark with a little water, then there's good news. You won't need to add your own water anymore because the distillery will do it for you. The Kentucky distillery behind Maker's Mark is taking some of the alcohol out of their product, going from 90 proof to 84 proof. "Fact is, demand for our bourbon is exceeding our ability to make it," wrote Maker's Mark executives Rob Samuels and Bill Samuels Jr. in an email to clients.

It's really a pretty ingenious way to deal with supply and demand. If you water down your bourbon, you can make more bottles to sell, and when you've lowered the alcohol content of your bourbon, nobody will buy it anymore. Problem solved!

http://now.msn.com/makers-mark-waters-down-bourbon
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Old 02-11-2013, 09:30 AM   #16
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Originally Posted by Rausch View Post
You can't steal video off the interwebs that will give you any knowledge about quality booze.

Just stay out of this one...
I admit to being completely clueless about booze...therefore I am asking.

Educate me, drunkard.
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Old 02-11-2013, 09:32 AM   #17
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Originally Posted by GoWalrus View Post
Booze snoobs, is this really going to make that much of a difference?

Would you even know if they hadn't announced it?
No, they wouldn't.

and if people are drinking to get drunk, they can always switch to something with more Alcohol in it.
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Old 02-11-2013, 09:38 AM   #18
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Originally Posted by GoWalrus View Post
I admit to being completely clueless about booze...therefore I am asking.

Educate me, drunkard.
1) Freeze the glass - don't add water to a good (expensive) drink.

2) Learn blends. Malts. How many malts? Filters. Age. All plays in to the taste of the drink.

3) Play stupid and taste for free. You're in shape - find a gay bartender and ask him what the difference is. You won't have much difficulty selling yourself as a legitimate opportunity.

If you feel guilty remind yourself that women do this every single day and get drunk for free (I don't know what the kids call it now but it use to be "milking a man.")
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Old 02-11-2013, 09:41 AM   #19
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If it tastes the same, which is a substantial if, then I don't see the problem. You aren't paying for the alcohol level. You're paying for the (in the case of Maker's, overrated) flavor profile.
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Old 02-11-2013, 09:41 AM   #20
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Old 02-11-2013, 09:44 AM   #21
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Originally Posted by Reaper16 View Post
If it tastes the same, which is a substantial if, then I don't see the problem. You aren't paying for the alcohol level. You're paying for the (in the case of Maker's, overrated) flavor profile.
It's the best of the middle area.

It's like buying a Sony/Pioneer receiver...
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Old 02-11-2013, 09:47 AM   #22
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hey gang,

we're going to charge the same price for a product with more water in it...because we care
Would you be happier if they raised the price of the same product? This was strictly a business decision. They could've raised the price and less people could enjoy their product, or do what they have chosen to do and up their supply by cutting their bourbon with more water while still maintaining the same taste.

I thought the owner did an excellent job of explaining this decision and how upfront the company is being concerning this decision is refreshing. In the end, if the taste is the same, who gives a shit? If your drinking Maker's Mark to get drunk, you are wasting your money. Go buy something cheaper like Old Crow if all you want to do is get wasted.
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Old 02-11-2013, 09:53 AM   #23
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Quote:
Originally Posted by Rausch View Post
1) Freeze the glass - don't add water to a good (expensive) drink.

2) Learn blends. Malts. How many malts? Filters. Age. All plays in to the taste of the drink.

3) Play stupid and taste for free. You're in shape - find a gay bartender and ask him what the difference is. You won't have much difficulty selling yourself as a legitimate opportunity.

If you feel guilty remind yourself that women do this every single day and get drunk for free (I don't know what the kids call it now but it use to be "milking a man.")
I'm not interested in drinking. I just want to know if you can REALLY tell the difference between 84 proof and 90 proof, especially when you're shitfaced.

It sounds like drunkard elitism.
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Old 02-11-2013, 09:54 AM   #24
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Makers is out in a lot of places. I need to see if Costco still has any batches left.
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Old 02-11-2013, 09:58 AM   #25
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I always liked Makers with a few drops of water in it...

One could always switch the Buffalo Trace if this pissed them off enough, it's better anyway.
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Old 02-11-2013, 10:19 AM   #26
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Quote:
Originally Posted by GoWalrus View Post
I'm not interested in drinking. I just want to know if you can REALLY tell the difference between 84 proof and 90 proof, especially when you're shitfaced.

It sounds like drunkard elitism.
You'll find a lot of that.

I love a good scotch and I've kinda developed some of the drunkard elitism as well when it comes to scotches and red wines. Bourbons I don't drink enough of to really get riled up about, but I certainly recognize the breed.

I do think it's absurd that so many people are 'swearing off' Maker's Mark without even trying the new batch and I do think there's an excellent chance they'd have never known the difference had they not been told.
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Old 02-11-2013, 10:23 AM   #27
Just Passin' By Just Passin' By is offline
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Originally Posted by DJ's left nut View Post
You'll find a lot of that.

I love a good scotch and I've kinda developed some of the drunkard elitism as well when it comes to scotches and red wines. Bourbons I don't drink enough of to really get riled up about, but I certainly recognize the breed.

I do think it's absurd that so many people are 'swearing off' Maker's Mark without even trying the new batch and I do think there's an excellent chance they'd have never known the difference had they not been told.
When a company changes its formula, they face customer backlash. It's not snobbery. It's comfort, and faith in the product. This isn't shrinking the bottle by a few ounces, this is screwing with the drink itself. You've built up your brand by talking about its greatness, and you risk pissing away all of the accumulated goodwill and loyalty by changing what you claimed was great.

Coca Cola learned that.
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Old 02-11-2013, 10:34 AM   #28
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I don't have to worry about it as I'm not a huge fan of Makers Mark anyway. I enjoy bourbon, and I'm always trying different ones. I'm supposed to love Makers, but when I drink it, it's just meh. I like Knob Creek a whole ton better. Hell, I like Evan Williams better than Makers.

So...this news means precisely dick to me. Except when I go over to the old man's place, he is a Maker's guy.
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Old 02-11-2013, 10:36 AM   #29
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Quote:
Originally Posted by Just Passin' By View Post
When a company changes its formula, they face customer backlash. It's not snobbery. It's comfort, and faith in the product. This isn't shrinking the bottle by a few ounces, this is screwing with the drink itself. You've built up your brand by talking about its greatness, and you risk pissing away all of the accumulated goodwill and loyalty by changing what you claimed was great.

Coca Cola learned that.
And one would think that those loyal customers that are subjecting you to such backlash would at least...I dunno...try it before flipping their shit.

And I see no way that Maker's doesn't make a 'premium' version that they do raise the price on so that folks that insist they can take the difference will have a way to spend more money on stuff that tastes the same.

It's just an odd rush to judgment with so many people already writing Makers off altogether without even seeing what they're going to produce.
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Old 02-11-2013, 10:39 AM   #30
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