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02-11-2013, 11:19 AM | #1 | |
Sauntering Vaguely Downwards
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I love a good scotch and I've kinda developed some of the drunkard elitism as well when it comes to scotches and red wines. Bourbons I don't drink enough of to really get riled up about, but I certainly recognize the breed. I do think it's absurd that so many people are 'swearing off' Maker's Mark without even trying the new batch and I do think there's an excellent chance they'd have never known the difference had they not been told.
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02-11-2013, 11:23 AM | #2 | |
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Coca Cola learned that. |
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02-11-2013, 11:36 AM | #3 | |
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And I see no way that Maker's doesn't make a 'premium' version that they do raise the price on so that folks that insist they can take the difference will have a way to spend more money on stuff that tastes the same. It's just an odd rush to judgment with so many people already writing Makers off altogether without even seeing what they're going to produce.
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"If there's a god, he's laughing at us.....and our football team..." "When you look at something through rose colored glasses, all the red flags just look like flags." |
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02-11-2013, 11:47 AM | #4 | ||
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This sort of move isn't a guaranteed failure, but it carries a high risk. For me, as someone who's not a devout drinker of the product, I now know how they are willing to treat their customers, so there's no reason for me to patronize that company when there are so many alternatives. Last edited by Just Passin' By; 02-11-2013 at 11:59 AM.. |
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02-11-2013, 12:20 PM | #5 | |
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Now I ask you, in what way is this the company "pissing on customer loyalty?" |
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02-11-2013, 12:33 PM | #6 | |
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02-11-2013, 12:48 PM | #7 |
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02-11-2013, 01:29 PM | #8 | |
Sauntering Vaguely Downwards
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You're welcome to throw a bitch fit if you'd like, but don't call it something it's not. If you're going to stamp your feet and claim it's because they've 'wronged' their loyal drinkers without even trying it to see if they're still giving you the same experience, it's nothing more than a temper tantrum. And it's nothing like 'new coke'. New coke failed because they made it taste like generic Pepsi. They were openly and obviously stating that they were trying to change their flavor to appeal to a new crowd and pissing on their loyal drinkers in the process. Maker's is doing the exact opposite, they're trying desperately to make sure that the taste is the same and they're trying to do so in a manner that prevents them from pricing some of their loyal drinkers out of the market. I honestly think they should be applauded for taking the more gutsy approach and trying to please everyone by keeping the price the same while maintaining the same profile.
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02-11-2013, 02:33 PM | #9 |
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