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Old 01-15-2019, 02:28 PM   #1
chiefzilla1501 chiefzilla1501 is offline
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Originally Posted by htismaqe View Post
P&G is much, much bigger than just the Gillette BU. Their stock price is not an indication of the success of this campaign.
Yeah, p&g is in a league of its own when it comes to brand management. If this was a dud, they'll know. I don't think it was great advertising. But often times stuff I hate wasn't targeted to me. Thing is, p&g wouldn't release a campaign like this unless they had a ton of research to say it was a good idea. It'll be interesting to see how they respond.
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Old 01-15-2019, 02:38 PM   #2
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Originally Posted by chiefzilla1501 View Post
But often times stuff I hate wasn't targeted to me.
that's pretty key
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Old 01-15-2019, 02:52 PM   #3
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no. Gillette is targeting women in general because women are responsible for 80% of consumer spending.

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Old 01-15-2019, 02:53 PM   #4
htismaqe htismaqe is offline
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no. Gillette is targeting women in general because women are responsible for 80% of consumer spending.
There's a lot of women that don't like the video at all. The #metoo movement is actually relatively small, statistically speaking.
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Old 01-15-2019, 03:10 PM   #5
chiefzilla1501 chiefzilla1501 is offline
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no. Gillette is targeting women in general because women are responsible for 80% of consumer spending.
You both are probably right. Females are probably a big part of the strategy since they both influence male razor purchase but also buy razors of their own. But many could view over patronizing to be a turnoff. Again... I get the strategy but the execution seems really weak.
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Old 01-15-2019, 03:19 PM   #6
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Old 01-15-2019, 03:38 PM   #7
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Old 01-15-2019, 03:58 PM   #8
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1. Laser hair removal for the women.
2. Harry's for the men 10x better.
3. **** Gillette the best a Metro can get.

On a real note having a son I can tell you that everyone I know says girls are much more cruel and the bullying is far worse.

Last I checked hitting on a woman wasn't uncool and saying sweetie is far from over the top.

I have never in my life seen adults not break up kids legitimately fighting so I am not sure what that is all about. Wrestling and grappling is all good if they are both wanting to do it so I am not sure about that either. My son is in a very high testosterone environment competing in multiple martial arts. He is also the most anti-bully kid you will ever meet so once again the assumptions they make are incorrect. He quit getting involved with protecting girls from other girls though because in his own words, girls are crazy.
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Old 01-15-2019, 04:01 PM   #9
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Old 01-15-2019, 05:30 PM   #10
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Old 01-15-2019, 06:35 PM   #11
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(Start at 45:50 for Shapiro's take on the ad.)
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Old 01-15-2019, 08:44 PM   #12
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(Start at 45:50 for Shapiro's take on the ad.)
He's an entitled political worm, but he's not wrong on this. There are tons of holes in that ad.
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Old 01-16-2019, 07:31 AM   #13
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(Start at 45:50 for Shapiro's take on the ad.)
Spot on.
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Old 01-15-2019, 08:54 PM   #14
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**** off Gillette.
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Old 01-15-2019, 08:54 PM
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