Gillette

[Fishpicker]

no. Gillette is targeting women in general because women are responsible for 80% of consumer spending.

[htismaqe]

Originally Posted by Fishpicker

no. Gillette is targeting women in general because women are responsible for 80% of consumer spending.

There's a lot of women that don't like the video at all. The #metoo movement is actually relatively small, statistically speaking.

[chiefzilla1501]

Originally Posted by Fishpicker

no. Gillette is targeting women in general because women are responsible for 80% of consumer spending.

You both are probably right. Females are probably a big part of the strategy since they both influence male razor purchase but also buy razors of their own. But many could view over patronizing to be a turnoff. Again... I get the strategy but the execution seems really weak.