Gillette

[Raiderhater]

Originally Posted by bowener

Hi, legit question: Why does this commercial upset anybody?

I am so confused why people are mad about this. Seems pretty straight forward: Don't be a piece of shit, and call out other people for being pieces of shit.

It is a focused attack on masculinity when females are guilty of the same transgressions. Women shave. Gillette makes shaving products for women. Why didn't they target assholes of both sexes instead making it appear as it is only men who are the problem?

[Brooklyn]

Originally Posted by Raiderhader

It is a focused attack on masculinity when females are guilty of the same transgressions. Women shave. Gillette makes shaving products for women. Why didn't they target assholes of both sexes instead making it appear as it is only men who are the problem?

Why? Because Gillette's tagline for the men's grooming products is "The Best a Man Can Get." They aren't calling into question being masculine. They are calling into question being an asshole. So for this brand, its on point for them to ask - is this, the example of some asshole men, the best we can get? Or can we be better, and try to make the assholes better too? It doesn't make sense for them to ask if this is the best a woman can get, because a woman's best isn't their brand identity. They're "staying in their lane," if you will.

Now, what's Venus' tagline? I can't even think of one. More like a bunch of jingles or the 80s song, I'm your venus, I'm your fire, your desire. So why would the Venus brand ask a question of their female customers if they haven't historically been implanted as the image of how a woman should act?

Do you get the reason why this ad/message/question fits for Gillette, but maybe not another brand?

[Raiderhater]

Originally Posted by Brooklyn

Why? Because Gillette's tagline for the men's grooming products is "The Best a Man Can Get." They aren't calling into question being masculine. They are calling into question being an asshole. So for this brand, its on point for them to ask - is this, the example of some asshole men, the best we can get? Or can we be better, and try to make the assholes better too? It doesn't make sense for them to ask if this is the best a woman can get, because a woman's best isn't their brand identity. They're "staying in their lane," if you will.

Now, what's Venus' tagline? I can't even think of one. More like a bunch of jingles or the 80s song, I'm your venus, I'm your fire, your desire. So why would the Venus brand ask a question of their female customers if they haven't historically been implanted as the image of how a woman should act?

Do you get the reason why this ad/message/question fits for Gillette, but maybe not another brand?

Do you get that Gillette sells shaving supplies to women as well as men? The best a man can get is only one side of their business.

[Brooklyn]

Originally Posted by Raiderhader

Do you get that Gillette sells shaving supplies to women as well as men? The best a man can get is only one side of their business.

Exactly. It’s only one side of their business. That’s why they didn’t condemn behavior from the other side of their business. Because that side of the business never used the tag line, Venus...the best a woman can get.

The best a man can get IS Gillette. That’s their thing. They own it from a branding perspective. So now they see in society that not all men are really behaving the best way a man can get. So they are telling the best of us to continue leading by positive example and call out those who aren’t.

You asked why the ad was only about one side of their business, but pretty sure you answered that for yourself.

EDIT: and if you didn’t know, Venus is the female brand of Gillette razors.

Sent from my iPhone using Tapatalk

[Saulbadguy]

Originally Posted by bowener

Hi, legit question: Why does this commercial upset anybody?

I am so confused why people are mad about this. Seems pretty straight forward: Don't be a piece of shit, and call out other people for being pieces of shit.

Why would any commercial upset anyone? I don't really understand.

[In58men]

Originally Posted by Saulbadguy

Why would any commercial upset anyone? I don't really understand.

Only this guy will understand.




Sent from my iPhone using Tapatalk

[Bowser]

Originally Posted by Saulbadguy

Why would any commercial upset anyone? I don't really understand.

What's so hard with understanding people don't like to be preached at by shitty commercials with political undertones? Sell me on your product, Gillette, don't try to sell me on how to be a "proper" man. I know the difference between right and wrong in spite of what the message of that commercial is saying. Pretty simple.

[Saulbadguy]

Originally Posted by Bowser

What's so hard with understanding people don't like to be preached at by shitty commercials with political undertones? Sell me on your product, Gillette, don't try to sell me on how to be a "proper" man. I know the difference between right and wrong in spite of what the message of that commercial is saying. Pretty simple.

It's a commercial.

[Bowser]

Originally Posted by Saulbadguy

It's a commercial.

Correct. But you asked.

[chiefzilla1501]

Originally Posted by Bowser

What's so hard with understanding people don't like to be preached at by shitty commercials with political undertones? Sell me on your product, Gillette, don't try to sell me on how to be a "proper" man. I know the difference between right and wrong in spite of what the message of that commercial is saying. Pretty simple.

I didn't like the ad because I thought the message was fine but the reliance on every possible stereotype was cringeworthy, especially when demonizing the wrong things only hurts not helps the feminist cause. But it's not like we got all riled up when a successful, smart woman was told she's not enough of a woman because she's 10 lbs overweight and doesn't dress slutty. So I kinda get the outrage on both sides.

[suzzer99]

[Baby Lee]

Originally Posted by bowener

Hi, legit question: Why does this commercial upset anybody?

I am so confused why people are mad about this. Seems pretty straight forward: Don't be a piece of shit, and call out other people for being pieces of shit.

Speaking only for myself, it's no so much upset, as eyerolling at how this commercial appears on the surface to have one message, but betrays many others, and further reinforces subtle societal double standards.

The message is 'you're a man, you're powerful, but use it for good.'
It's a message of male supremacy, softened by advocating 'benign' male supremacy.
It points out faults in some men, and tells all men to be on guard for those faults in themselves. That is stereotyping.

Can you imagine a McDonalds commercial for black folk that had the message 'consider our salads, before you lose your foot to the sugar.'

Can you imagine a Tampax commercial for women gently reminding them that their menstual cycle can make them bitchy, so they need to keep mind to be extra nice sometimes.

Those are 'benign' messages simply urging people to behave better. But I don't think you would be as bemused by outrage in those situations.

But men are strong. Men are in charge. And that is as it should be. They can take condescension and chiding, not like the lesser and weaker genders and ethnicities.

The message is at cross purposes with itself, and it self-erases half of the stuff its preaching out the other side of its mouth. But even pointing out the inconsistency is considered gauche because the very social stratification they are tyrying to argue doesn't exist props up the message as beyond criticism.

[Lzen]

Originally Posted by bowener

Hi, legit question: Why does this commercial upset anybody?

I am so confused why people are mad about this. Seems pretty straight forward: Don't be a piece of shit, and call out other people for being pieces of shit.

If you really want to know then watch this.

https://www.chiefsplanet.com/BB/show...&postcount=205

[GloryDayz]

What the broad who directed it needs, along with getting laid, is to understand that we need more women like this, who are healthy and not obese...



She's doing women no favors by telling them it's OK to be fat.

[chiefzilla1501]

Originally Posted by GloryDayz

What the broad who directed it needs, along with getting laid, is to understand that we need more women like this, who are healthy and not obese...



She's doing women no favors by telling them it's OK to be fat.

Case in point