Gillette

[cmh6476]

thought this to be timely this week

[BIG_DADDY]

Originally Posted by Fishpicker

this is true.

consider the following


this vid used to have a down-skewed ratio. now it has 7k up vs 5k down.

Or they just change the numbers, it is youtube.

[Beef Supreme]

Our society has been reduced to internet thumbs.

[Rams Fan]

Originally Posted by SuperChief

Beer is consumed by both men and women. Who do you think beer commercials are targeting? And why would that be?

Because I presume the majority of their consumers are male.

Still doesn't excuse marginalizing a consumer base by saying, "Because you are a man, you do bad things."

[SuperChief]

Originally Posted by Beef Supreme

The message in this commercial doesn't come across as "don't be a bad man." It comes across as "being a man is bad." Or more "all men are bad, all you ****ers need to change."

DJ's Left Nut, as usual, sums it up pretty eloquently.

I think that says a TON about you. I don't know anything about you personally, yet I know everything I need to know now. Poor little dude.

[chiefzilla1501]

Originally Posted by htismaqe

Okay, I get that.

Then again, if your argument is that most people just weren't moved enough to click thumbs up or thumbs down, how are they going to be moved enough to buy Gillette over some other brand?

Branding doesn't have to lead to immediate action.

If a young person didn't have a visceral reaction, chances are this ad isn't going to sway them to not buy. A slight positive impression could be enough to consider buying. But the biggest impact will be the brand activity. They see Gillette's name all over the place. The question is if that's enough to balance any negative reaction that leads to lost sales. It's polarizing of an ad enough to fairly ask that question.

[Discuss Thrower]

Originally Posted by SuperChief

I think that says a TON about you. I don't know anything about you personally, yet I know everything I need to know now. Poor little dude.

It says he's better at critical analysis than you are, chiefly.

[SuperChief]

Originally Posted by Rams Fan

Because I presume the majority of their consumers are male.

Still doesn't excuse marginalizing a consumer base by saying, "Because you are a man, you do bad things."

Your perception that the message was "All men are bad" is very telling, as us normies over here can hear the actual message. Jesus - what even are you?

[SuperChief]

Originally Posted by Discuss Thrower

It says he's better at critical analysis than you are, chiefly.

I don't think feeding your blind rationalizations has anything to do with "critical analysis." Hit me up when that makes any lick of sense, mkay?

[Beef Supreme]

Originally Posted by SuperChief

I think that says a TON about you. I don't know anything about you personally, yet I know everything I need to know now. Poor little dude.

Oh **** off.

[Beef Supreme]

Originally Posted by SuperChief

I don't think feeding your blind rationalizations has anything to do with "critical analysis." Hit me up when that makes any lick of sense, mkay?

I write advertising for a living. I actually have to consider things like not pissing off a huge chunk of my client's customer base.

[Rams Fan]

Originally Posted by SuperChief

Your perception that the message was "All men are bad" is very telling, as us normies over here can hear the actual message. Jesus - what even are you?

"Normies" don't use the word "toxic masculinity" to describe what people like Harvey Weinstein, Kevin Spacey, Matt Lauer do.

Do you, as a "normie", realize that Gillette acting patriarchal is portraying the exact ****ing problem that the commercial seems to be addressing?

[Third Eye]

You guys must have some kick ass lives if this is the kind of shit that gets you worked up; a ****ing tv commercial.

[chiefzilla1501]

Originally Posted by Beef Supreme

I write advertising for a living. I actually have to consider things like not pissing off a huge chunk of my client's customer base.

The real question is if it was more positive than negative to millennials and younger audience. Could be, but who knows. I don't think Gillette cares about pissing off older audiences. Razor category values acquiring younger customers a lot more than keeping older ones.

[htismaqe]

Originally Posted by chiefzilla1501

Branding doesn't have to lead to immediate action.

If a young person didn't have a visceral reaction, chances are this ad isn't going to sway them to not buy. A slight positive impression could be enough to consider buying. But the biggest impact will be the brand activity. They see Gillette's name all over the place. The question is if that's enough to balance any negative reaction that leads to lost sales. It's polarizing of an ad enough to fairly ask that question.

So basically the old adage that the only bad press is no press? I don't know about that.

But it will sure be interesting to see what happens in the coming months.

[Marcellus]

Originally Posted by SuperChief

I think that says a TON about you. I don't know anything about you personally, yet I know everything I need to know now. Poor little dude.

I am impressed at your ability to completely and totally miss the true point of almost every conversation involving SJW topics.

The add is insulting on many many levels as it very simply driving a false male stereotype.

For example the guy suddenly deciding to break up the 2 boys fighting at the BBQ because he had some sort of epiphany, as if breaking up the fight isn't the norm and letting them just wail away on each other isn't the extreme outlier.

Every visual example used in the stupid video is the outlier and not the norm.