Gillette

[cmh6476]

thought this to be timely this week

[George Liquor]

Originally Posted by SuperChief

I don't know what's "PC" about the message, "Hey, don't be a dick. Be better than that." I know, I know - back in my day, we used to pound those nerds into oblivion and now they're CEOs, so it must have worked right?

Literally NO ONE is saying masculinity is bad; the reference is toward toxic masculinity, and I'm sure it's something we've all taken apart of at some point in our lives here. Bullying, demeaning, undermining, mansplaining, etc.

Why wouldn't you want to grow and be the best version of you you can be? That's the message here. Christ.

[vailpass]

Originally Posted by SuperChief

What's preachy about it? If you aren't taking part in any of that conduct - why the hate? Are you part of the problem they're highlighting? If not - carry on. Be the best you, man.

Another problem with this ad is it encourages douche nozzles to think it's okay to be a douche nozzle.

[vailpass]

Originally Posted by FringeNC

In the divisive times we live in, these firms are going to need to know where their customers stand on these issues, and I don't think right now they've thought things through. I think these are low-level SJWs at work here. You could be right, but I think they made a mistake. Do you think it was really in ESPN's interest to go full-SJW? Seems like they have pulled back a bit.

I don't know if they were right or wrong, time will tell. I only know their bottom-line reason for doing it was for their bottom line.

As to espn, I will never understand why they chose to torpedo their customer base and I never will. They, like CNN, went from a once respected news source to...whatever you'd call them now.

[htismaqe]

Man, if this was a move to generate more profit, especially amongst digital media-savvy millennials, ouch...

[Fishpicker]

YT ratings don't matter.

Market Summary > Procter & Gamble Co
NYSE: PG
91.88 USD +0.73 (0.80%)

[htismaqe]

Originally Posted by Fishpicker

YT ratings don't matter.

Market Summary > Procter & Gamble Co
NYSE: PG
91.88 USD +0.73 (0.80%)

P&G is much, much bigger than just the Gillette BU. Their stock price is not an indication of the success of this campaign.

[Fishpicker]

Originally Posted by htismaqe

Their stock price is not an indication of the success of this campaign.

not yet. the marketers know what they are doing.

[vailpass]

Originally Posted by htismaqe

P&G is much, much bigger than just the Gillette BU. Their stock price is not an indication of the success of this campaign.

^
Need stand-alone numbers from Gillette to do the kind of comparison he's trying to do there.

[Frazod]

Originally Posted by htismaqe

P&G is much, much bigger than just the Gillette BU. Their stock price is not an indication of the success of this campaign.

Isn't this the same bunch who recently got busted putting asbestos in their talcum powder for decades?

They're having kind of a shitty couple of months.

[FringeNC]

Originally Posted by Fishpicker

not yet. the marketers know what they are doing.

I dunno. Disney's decisions with ESPN and the Star Wars franchise suggest otherwise. Hasn't Disney cancelled a bunch of Star Wars films given the backlash?

[chiefzilla1501]

Originally Posted by htismaqe

P&G is much, much bigger than just the Gillette BU. Their stock price is not an indication of the success of this campaign.

Yeah, p&g is in a league of its own when it comes to brand management. If this was a dud, they'll know. I don't think it was great advertising. But often times stuff I hate wasn't targeted to me. Thing is, p&g wouldn't release a campaign like this unless they had a ton of research to say it was a good idea. It'll be interesting to see how they respond.

[Fishpicker]

Originally Posted by FringeNC

I dunno. Disney's decisions with ESPN and the Star Wars franchise suggest otherwise. Hasn't Disney cancelled a bunch of Star Wars films given the backlash?

you're assuming that Disney did not intend to cause a disturbance in the force. Disney did the same with Marvel comics.

[Fishpicker]

Originally Posted by chiefzilla1501

But often times stuff I hate wasn't targeted to me.

that's pretty key

[Marcellus]

Originally Posted by Fishpicker

that's pretty key

So what you are saying is Gillette is targeting all the millennial feminazis because both the soy boys and their girlfriends need to start shaving and working on their personal hygiene.

Genius!

[htismaqe]

Originally Posted by Fishpicker

that's pretty key

Who are they targeting then?

The suggestion was that they were targeting a younger demographic, specifically audiences on platforms like YouTube. By a 3:1, their YouTube audience HATES it.

If you're suggesting they're marketing to somebody other than what has been suggested, that's a fair point.

If you're suggesting that people here are just reacting because THEY don't like it, that's not valid. The overwhelming majority of viewers so far don't like it.