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Old 01-15-2019, 04:02 PM   #1
Discuss Thrower Discuss Thrower is online now
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I think that says a TON about you. I don't know anything about you personally, yet I know everything I need to know now. Poor little dude.
It says he's better at critical analysis than you are, chiefly.
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Old 01-15-2019, 04:03 PM   #2
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It says he's better at critical analysis than you are, chiefly.
I don't think feeding your blind rationalizations has anything to do with "critical analysis." Hit me up when that makes any lick of sense, mkay?
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Old 01-15-2019, 04:06 PM   #3
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I don't think feeding your blind rationalizations has anything to do with "critical analysis." Hit me up when that makes any lick of sense, mkay?
I write advertising for a living. I actually have to consider things like not pissing off a huge chunk of my client's customer base.
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Old 01-15-2019, 04:08 PM   #4
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I write advertising for a living. I actually have to consider things like not pissing off a huge chunk of my client's customer base.
The real question is if it was more positive than negative to millennials and younger audience. Could be, but who knows. I don't think Gillette cares about pissing off older audiences. Razor category values acquiring younger customers a lot more than keeping older ones.
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Old 01-15-2019, 04:12 PM   #5
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The real question is if it was more positive than negative to millennials and younger audience. Could be, but who knows. I don't think Gillette cares about pissing off older audiences. Razor category values acquiring younger customers a lot more than keeping older ones.
Nobody values losing customers. They could have made this ad in a less idiotic way, with the same message they were attempting to deliver, and had positive feedback from everyone.
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Old 01-15-2019, 04:23 PM   #6
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Nobody values losing customers. They could have made this ad in a less idiotic way, with the same message they were attempting to deliver, and had positive feedback from everyone.
I don't think it's an effective ad execution. I totally agree it could be done better. I'm just pointing out that for the razor category, younger customers are a hell of a lot more valuable than older customers. Probably now more than ever. I'm sure they don't want to lose customers, but if they gained enough high value customers, then the ad achieves what it wanted to do.

Again, I don't know if that actually happened. But I disagree that they're too concerned about alienating older audiences.
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Old 01-15-2019, 04:30 PM   #7
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I don't think it's an effective ad execution. I totally agree it could be done better. I'm just pointing out that for the razor category, younger customers are a hell of a lot more valuable than older customers. Probably now more than ever. I'm sure they don't want to lose customers, but if they gained enough high value customers, then the ad achieves what it wanted to do.

Again, I don't know if that actually happened. But I disagree that they're too concerned about alienating older audiences.
First of all, I'm not sure the alienation is limited to "older audiences." I've seen plenty of evidence that suggests you are pulling that out of your ass. Second, do older men not shave anymore? Do they not buy razors? What makes you think a younger audience is more valuable beyond the fact that they are likely to live longer so might be around to buy razors in the distant future? Third, I'm pretty sure if you asked the Gillette brass if they would be okay with pissing off a big segment of their customer base, they probably wouldn't be.
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Old 01-15-2019, 05:19 PM   #8
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Originally Posted by chiefzilla1501 View Post
I don't think it's an effective ad execution. I totally agree it could be done better. I'm just pointing out that for the razor category, younger customers are a hell of a lot more valuable than older customers. Probably now more than ever. I'm sure they don't want to lose customers, but if they gained enough high value customers, then the ad achieves what it wanted to do.

Again, I don't know if that actually happened. But I disagree that they're too concerned about alienating older audiences.
True, but hipsters don't shave, so it's not clear if they added younger customers.
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