Gillette

[SuperChief]

Originally Posted by DJ's left nut

Because companies have been using that message to great effect for years and it doesn't come across as preachy bullshit.

Seriously - how often does "Hey, it's okay to be an asshole" sell a power drill? Of course it doesn't, but those ads can be made focusing on the pride of being a good person rather than that kind of virtue signaling horseshit.

Does the fact that this particular ad has inspired such a visceral reaction not speak directly to its problem? I mean contrast that with something as simple as those hokey "close shave America, close shave Barbesol" ads that demonstrate men working hard and then going home and being caring husbands and fathers - it's the same friggen message just not delivered in a bullshit condescending fashion.

Men don't need to be preached at not to be mouth-breathing neanderthals any more than women need to be scolded not to be judgmental screeching harpies. Again, if you flip this ad the other way, the vitriolic backlash would be deafening.

Then again, you used 'mansplaining' in a non-ironic manner so I'm guessing your definition of "the best version of you that you can be" is not going to align with anyone who didn't watch this ad and immediately damn their genitalia. I'll decide what the best version of me is, thank you.

What's preachy about it? If you aren't taking part in any of that conduct - why the hate? Are you part of the problem they're highlighting? If not - carry on. Be the best you, man.

[Discuss Thrower]

Originally Posted by SuperChief

What's preachy about it? If you aren't taking part in any of that conduct - why the hate? Are you part of the problem they're highlighting? If not - carry on. Be the best you, man.

Is DJLN a man?

If yes, he's part of the problem according to the narrative this ad is promoting.

[SuperChief]

Originally Posted by Discuss Thrower

Is DJLN a man?

If yes, he's part of the problem according to the narrative this ad is promoting.

You're so far off base, dude. It clearly pointed to issues that people are facing and said, "Hey, don't do that stuff. Step up and help people be better. You can be better."

What part of that says he's bad because he's a dude? Because it was about men-related issues?

[Raiderhater]

Originally Posted by SuperChief

You're so far off base, dude. It clearly pointed to issues that people are facing and said, "Hey, don't do that stuff. Step up and help people be better. You can be better."



What part of that says he's bad because he's a dude? Because it was about men-related issues?

Yes. And it is bad specifically because they are NOT men-related issues. Females bully. Females sexually harass.

Gillette makes shaving products for women as well as men, yet did their commercial target them as well? No, it targets the terrible misconception that these issues arise solely from masculinity.

I, for one, am going to keep being toxically masculine using my straight razor to shave instead of their expensive and crappy products.

[FringeNC]

Originally Posted by SuperChief

What's preachy about it? If you aren't taking part in any of that conduct - why the hate? Are you part of the problem they're highlighting? If not - carry on. Be the best you, man.

Imagine a commercial that highlighted recent terror attacks by Muslims, and the message of the commercial was "Muslims, be better human beings." Would you have a problem with that? Of course, very few Muslims are taking part in any of that conduct, so they'd be fine with it, right?

[vailpass]

Originally Posted by SuperChief

What's preachy about it? If you aren't taking part in any of that conduct - why the hate? Are you part of the problem they're highlighting? If not - carry on. Be the best you, man.

Another problem with this ad is it encourages douche nozzles to think it's okay to be a douche nozzle.