Teedubya getting after it

[NewChief]

This sort of uproar damages the Chiefs brand. This damages their wallet indirectly. Surely you guys understand that?

There's a reason that the Chiefs spend tons of money on advertising and marketing, and it's not so you read an ad and run out and buy a season ticket. It's so you read an ad and have positive associations with the Chiefs brand, which then, eventually might lead you to buying a ticket or memorabilia or purchasing a PPV game or whatever. When things like this happen, it counteracts those efforts and certainly costs them money, even if its not in the form of massive season ticket holders selling off their tickets.

In other words: it's effective on Ari's part if you're wanting reform of the organization. To pretend otherwise is to discount the effectiveness of marketing, advertising, and branding, not just social media.

[htismaqe]

Originally Posted by NewChief

This sort of uproar damages the Chiefs brand. This damages their wallet indirectly. Surely you guys understand that?

There's a reason that the Chiefs spend tons of money on advertising and marketing, and it's not so you read an ad and run out and buy a season ticket. It's so you read an ad and have positive associations with the Chiefs brand, which then, eventually might lead you to buying a ticket or memorabilia or purchasing a PPV game or whatever. When things like this happen, it counteracts those efforts and certainly costs them money, even if its not in the form of massive season ticket holders selling off their tickets.

In other words: it's effective on Ari's part if you're wanting reform of the organization. To pretend otherwise is to discount the effectiveness of marketing, advertising, and branding, not just social media.

[Brock]

Originally Posted by NewChief

This sort of uproar damages the Chiefs brand. This damages their wallet indirectly. Surely you guys understand that?

There's a reason that the Chiefs spend tons of money on advertising and marketing, and it's not so you read an ad and run out and buy a season ticket. It's so you read an ad and have positive associations with the Chiefs brand, which then, eventually might lead you to buying a ticket or memorabilia or purchasing a PPV game or whatever. When things like this happen, it counteracts those efforts and certainly costs them money, even if its not in the form of massive season ticket holders selling off their tickets.

In other words: it's effective on Ari's part if you're wanting reform of the organization. To pretend otherwise is to discount the effectiveness of marketing, advertising, and branding, not just social media.

Look at how this team has handled media and fans the past few years. Do you see any evidence at all that they care what anybody thinks of their brand?

The product on the field is all that matters. If they were a winning team, nobody would care about any of this.

[NewChief]

Originally Posted by Brock

Look at how this team has handled media and fans the past few years. Do you see any evidence at all that they care what anybody thinks of their brand?

The product on the field is all that matters. If they were a winning team, nobody would care about any of this.

I definitely agree with this, but I think that getting a widespread message that they're under the cap consistently out to fans doesn't help their brand much. You're right, though, in that if they win, no one gives a shit how far under the cap they are. Hell, if they win, everyone would be talking about what a genius Pioli is for developing inhouse talent, finding bargains, and not overpaying for players.

[DaneMcCloud]

Originally Posted by NewChief

I definitely agree with this, but I think that getting a widespread message that they're under the cap consistently out to fans doesn't help their brand much. You're right, though, in that if they win, no one gives a shit how far under the cap they are. Hell, if they win, everyone would be talking about what a genius Pioli is for developing inhouse talent, finding bargains, and not overpaying for players.

The problem is, they haven't won a meaningful game since January 1994 which is a long time in the sports world.

The Chiefs shouldn't think they have something to hang their hat on, as it were.

Trotting out a subpar team for two decades show serious signs of incompetence, especially in a sport designed for competitive balance, both on the field and from a financial standpoint.

[bevischief]

Watch them send some of those screwed up jerseys to him to try and make up for it...

[vailpass]

Social Media Directors the world over should thank the guy that told TeeDub off. He just proved how important their roles are.

[ghak99]

OK... which one of you made the Clark is so tight if you shoved coal up his ass it would turn to diamonds comment?

[Iowanian]

"I'm not saying Matt Cassel sucks....but he sucks...woah, a completion."

[Iowanian]

"I'm not saying Clark Hunt and Pioli suck, but Linda Lovelace was like woah, nice no gag reflex"

[CoMoChief]

I've said for the longest time that the Hunts are strictally business men, and if it weren't for mandates from the NFL, they'd run the Chiefs exactly like Glass runs the Royals.

[Mr. Flopnuts]

Fox enjoyed him so much they're having him on again twice tonight. I'm a little proud of being a part of this. Good on him. The Chiefs were way out of line with that. I don't care who runs it, it's the official ****ing account which makes it THE voice of The Kansas City Chiefs.

[Hammock Parties]

IS SUCH A THING EVEN POSSIBLE?

[DaFace]

Originally Posted by Cassel's Reckoning

IS SUCH A THING EVEN POSSIBLE?

[BillSelfsTrophycase]

Originally Posted by Cassel's Reckoning

IS SUCH A THING EVEN POSSIBLE?

Awesome