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Old 01-14-2013, 11:54 AM   #1
Titty Meat Titty Meat is offline
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Why arent they launching the chocolate ale? Stupid IMO
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Old 01-14-2013, 11:56 AM   #2
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Why arent they launching the chocolate ale? Stupid IMO
It was a PR nightmare for them. So many complaints from people who couldn't get a bottle.
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Old 01-14-2013, 12:13 PM   #3
Saul Good Saul Good is offline
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It was a PR nightmare for them. So many complaints from people who couldn't get a bottle.
It wasn't a nightmare. It was marketing genius. Now, people are going to flock to whatever they put out in fear of missing the next big thing.
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Old 01-14-2013, 12:50 PM   #4
Reaper16 Reaper16 is offline
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It wasn't a nightmare. It was marketing genius. Now, people are going to flock to whatever they put out in fear of missing the next big thing.
Not true. Sales of subsequent limited-release beers Stingo and Rye-on-Rye didn't approach Chocolate Ale levels.

As for it being a nightmare, well, that's from Boulevard themselves. Internally, they hate Kansas City's response to that beer.
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