Chiefs Chiefs President Mark Donovan Shares Plans for St. Louis Market

**DaFace** · 09:05 PM

Since we've got basically nothing to talk about right now...

http://www.chiefs.com/news/article-2...c?sf29265304=1

Chiefs president Mark Donovan was recently asked about the efforts to bring Chiefs Kingdom to St. Louis
The plan was to be patient and respectful to a community that had just lost a big piece of its identity.

With the Rams franchise moving from St. Louis to Los Angeles this past offseason, there was a natural connection between the reach of Chiefs Kingdom and the proximity to the St. Louis market.

On Friday, Kansas City Chiefs president Mark Donovan was asked about the plans to bring the Chiefs brand into a market that sits just a few hours down I-70.

“The day they announced that the Rams were leaving St. Louis, we got a handful of phone calls from people wanting to buy season tickets from St. Louis,” Donovan explained. “Then the day after they moved, we got a handful of phone calls from corporations in St. Louis saying, ‘We want to be partners with the Chiefs. Let’s talk about activation programs.’

“What we knew and respected was the process that town was going through,” Donovan added. “What their fans went through was tough—painful. When you move a football franchise, that’s ripping a big part of the town out of that town.

“We said publicly (at the time) that we’re going to be respectful, we’re going to be patient, and that we are going to enter the St. Louis market, but we’re going to do it at the right time.”

That plan was fast-tracked last week after the league sent a memo out to every owner, president and CEO in the NFL.

“The memo said that because the Rams are playing in Los Angeles, St. Louis is now an open television market,” Donovan explained. “For preseason television, we basically put our own networks together. So a couple of teams, including us, have lobbied the league and said we’re going to put our preseason games in St. Louis because it makes sense. We have fans there and we’re going to get in front of them now and develop that relationship.

“The league has decided that they’re going to allow any team in the NFL that can put together an adjacent network, which is really confusing and very complicated, but basically means that if you can make a chain link of networks—broadcast partners, to get you to St. Louis, then you can broadcast your games there.

“We knew that was coming and we have been working on this for the past few months. (Vice president of business development) Tyler Epp and his team have already negotiated deals, so our preseason games will be broadcasted in St. Louis. The plan is to have our shoulder programming, which is all the programming you see on our network, in St. Louis this season as well.”

For Donovan and the Chiefs, this is just the first step.

“We’ll be in there with a product,” he explained of the television programming. “Then we’ll continue to build relationships in the community.”

The Chiefs have already heard from military bases and schools in the area about wanting to do events with them.

“I think what you’re going to see over the next four of five years is a real resurgence of the Chiefs brand in St. Louis,” Donovan said. “We do have some advantages over the other NFL franchises, not only in geography, but because it’s in the state of Missouri, we’re the only team that can actually market our corporate partnerships as well as our brand in St. Louis, so that’s a big advantage.

“Again, we’ll do it respectfully, we’ll do it patiently and we’ll do it strategically.”

**DaFace** · 06-21-2016, 09:03 PM

TL;DR - Not a ton of info, but the Chiefs are definitely going to make a push to "take in" Rams fans.

It'll be interesting to see what forms that eventually takes. It wouldn't surprise me to see something like a preseason games in St. Louis or something in the future.

Anyone remember how much of a presence the Chiefs had in St. Louis prior to the Rams moving the (and after the Cardinals left)?

ThaVirus · 06-21-2016, 09:09 PM

I've got my sights set on Rams Fan.

Come to papa bear.

**BigRedChief** · 06-21-2016, 09:12 PM

Quote:

Originally Posted by DaFace

Anyone remember how much of a presence the Chiefs had in St. Louis prior to the Rams moving the (and after the Cardinals left)?

When I was growing up in Springfield, mo. it was and still is STL Cardinals baseball and KC Chiefs football country.

STL had the Cardinals football team and it was a successful team. People always loves the Cardinals baseball team but it just wasn't the same with the football team. Don't know the history as to why Springfield became KC Chiefs country over the STL football teams but that cake was baked before I was born.

**srvy** · 06-21-2016, 09:41 PM

**** those franchise stealing asswipes dont need them KC does fine without. Let them filter on over to Da Bears.

ChiefsCountry · 06-21-2016, 09:48 PM

Played a preseason game in St. Louis in 1991
http://www.upi.com/Archives/1991/08/...2908681796800/

Chiefs weren't exactly in great shape when the Cardinals went to the Desert in 1987. This looks like its getting the games on tv and radio in St. Louis.

C3HIEF3S · 06-21-2016, 10:06 PM

I still can't get over the fact that St. Louis had two professional sports teams named the St. Louis Cardinals at the same time.

How ****ed up would it be to have to cheer for the Kansas City Chiefs in baseball, too?

**DaneMcCloud** · 06-21-2016, 10:26 PM

Quote:

Originally Posted by C3HIEF3S

I still can't get over the fact that St. Louis had two professional sports teams named the St. Louis Cardinals at the same time.

How ****ed up would it be to have to cheer for the Kansas City Chiefs in baseball, too?

New York had the football Giants and the baseball Giants.

They also had the Titans (the Jets original name).

The names Dallas and Houston Texans don't exactly aspire to the height of creativity, nor the Cleveland Browns, named after founder Paul Brown.

The only creativity the majority of NFL franchise owners have shown is how to hide their finances.

ChiefsCountry · 06-21-2016, 10:28 PM

If they would have built the Dome for Bidwell, the Cardinals would still be there today.

ChiefsCountry · 06-21-2016, 10:40 PM

Quote:

Originally Posted by BigRedChief

Don't know the history as to why Springfield became KC Chiefs country over the STL football teams but that cake was baked before I was born.

Chiefs were winners right out of the gate.

ChiefsCountry · 06-21-2016, 10:42 PM

A Kansas City/St. Louis combined tv market is top 10 in the country for tv households. If my math is right a Missouri super market would be like Boston or Atlanta.

milkman · 06-21-2016, 11:02 PM

Trying to poach diehard St. Louis Rams fans.

There is just no chance against that 20 years of history.

splatbass · 06-21-2016, 11:46 PM

Quote:

Originally Posted by C3HIEF3S

I still can't get over the fact that St. Louis had two professional sports teams named the St. Louis Cardinals at the same time.

How ****ed up would it be to have to cheer for the Kansas City Chiefs in baseball, too?

They referred to them as the "football Cardinals" and the "baseball Cardinals" to distinguish between them.

Pasta Little Brioni · 06-22-2016, 05:47 AM

Quote:

Originally Posted by ChiefsCountry

A Kansas City/St. Louis combined tv market is top 10 in the country for tv households. If my math is right a Missouri super market would be like Boston or Atlanta.

Good maybe we will stop getting ****ed on calls every week

Rams Fan · 06-22-2016, 07:22 AM

Quote:

Originally Posted by ThaVirus

I've got my sights set on Rams Fan.

Come to papa bear.

Kroenke made me dislike the NFL and that ass hat is reportedly trying to build a MLS stadium in the St. Louis area.

I'll stick with the Cardinals, Blues, and Kentucky sports. **** the NFL.

06-21-2016, 09:00 PM
DaFace Kind of a mod Join Date: Aug 2005 Location: Donkey Land Casino cash: $1946899	Chiefs President Mark Donovan Shares Plans for St. Louis Market Since we've got basically nothing to talk about right now... http://www.chiefs.com/news/article-2...c?sf29265304=1 Chiefs president Mark Donovan was recently asked about the efforts to bring Chiefs Kingdom to St. Louis The plan was to be patient and respectful to a community that had just lost a big piece of its identity. With the Rams franchise moving from St. Louis to Los Angeles this past offseason, there was a natural connection between the reach of Chiefs Kingdom and the proximity to the St. Louis market. On Friday, Kansas City Chiefs president Mark Donovan was asked about the plans to bring the Chiefs brand into a market that sits just a few hours down I-70. “The day they announced that the Rams were leaving St. Louis, we got a handful of phone calls from people wanting to buy season tickets from St. Louis,” Donovan explained. “Then the day after they moved, we got a handful of phone calls from corporations in St. Louis saying, ‘We want to be partners with the Chiefs. Let’s talk about activation programs.’ “What we knew and respected was the process that town was going through,” Donovan added. “What their fans went through was tough—painful. When you move a football franchise, that’s ripping a big part of the town out of that town. “We said publicly (at the time) that we’re going to be respectful, we’re going to be patient, and that we are going to enter the St. Louis market, but we’re going to do it at the right time.” That plan was fast-tracked last week after the league sent a memo out to every owner, president and CEO in the NFL. “The memo said that because the Rams are playing in Los Angeles, St. Louis is now an open television market,” Donovan explained. “For preseason television, we basically put our own networks together. So a couple of teams, including us, have lobbied the league and said we’re going to put our preseason games in St. Louis because it makes sense. We have fans there and we’re going to get in front of them now and develop that relationship. “The league has decided that they’re going to allow any team in the NFL that can put together an adjacent network, which is really confusing and very complicated, but basically means that if you can make a chain link of networks—broadcast partners, to get you to St. Louis, then you can broadcast your games there. “We knew that was coming and we have been working on this for the past few months. (Vice president of business development) Tyler Epp and his team have already negotiated deals, so our preseason games will be broadcasted in St. Louis. The plan is to have our shoulder programming, which is all the programming you see on our network, in St. Louis this season as well.” For Donovan and the Chiefs, this is just the first step. “We’ll be in there with a product,” he explained of the television programming. “Then we’ll continue to build relationships in the community.” The Chiefs have already heard from military bases and schools in the area about wanting to do events with them. “I think what you’re going to see over the next four of five years is a real resurgence of the Chiefs brand in St. Louis,” Donovan said. “We do have some advantages over the other NFL franchises, not only in geography, but because it’s in the state of Missouri, we’re the only team that can actually market our corporate partnerships as well as our brand in St. Louis, so that’s a big advantage. “Again, we’ll do it respectfully, we’ll do it patiently and we’ll do it strategically.” Last edited by DaFace; 06-21-2016 at 09:05 PM..
Posts: 51,823

06-21-2016, 09:03 PM	#2
DaFace Kind of a mod Join Date: Aug 2005 Location: Donkey Land Casino cash: $1946899	TL;DR - Not a ton of info, but the Chiefs are definitely going to make a push to "take in" Rams fans. It'll be interesting to see what forms that eventually takes. It wouldn't surprise me to see something like a preseason games in St. Louis or something in the future. Anyone remember how much of a presence the Chiefs had in St. Louis prior to the Rams moving the (and after the Cardinals left)?
Posts: 51,823

06-21-2016, 09:09 PM	#3
ThaVirus 20 Menthol KOOLs Join Date: Sep 2007 Casino cash: $2002369	Chiefs President Mark Donovan Shares Plans for St. Louis Market I've got my sights set on Rams Fan. Come to papa bear.
Posts: 44,323

06-21-2016, 09:41 PM	#5
srvy Fight, build, win! Join Date: Sep 2004 Location: KC Casino cash: $1591250	**** those franchise stealing asswipes dont need them KC does fine without. Let them filter on over to Da Bears.
Posts: 24,390

06-21-2016, 09:48 PM	#6
ChiefsCountry The Insider Join Date: Jan 2004 Location: Lake of the Ozarks Casino cash: $2238752	Played a preseason game in St. Louis in 1991 http://www.upi.com/Archives/1991/08/...2908681796800/ Chiefs weren't exactly in great shape when the Cardinals went to the Desert in 1987. This looks like its getting the games on tv and radio in St. Louis.
Posts: 49,653

06-21-2016, 10:06 PM	#7
C3HIEF3S Let's Get Weird Join Date: Apr 2013 Location: Austin Casino cash: $9990098	I still can't get over the fact that St. Louis had two professional sports teams named the St. Louis Cardinals at the same time. How ****ed up would it be to have to cheer for the Kansas City Chiefs in baseball, too?
Posts: 15,229

06-21-2016, 10:28 PM	#9
ChiefsCountry The Insider Join Date: Jan 2004 Location: Lake of the Ozarks Casino cash: $2238752	If they would have built the Dome for Bidwell, the Cardinals would still be there today.
Posts: 49,653

06-21-2016, 10:42 PM	#11
ChiefsCountry The Insider Join Date: Jan 2004 Location: Lake of the Ozarks Casino cash: $2238752	A Kansas City/St. Louis combined tv market is top 10 in the country for tv households. If my math is right a Missouri super market would be like Boston or Atlanta.
Posts: 49,653

06-21-2016, 11:02 PM	#12
milkman Dumbass! Join Date: Aug 2000 Location: Leading the Marty bashing Casino cash: $10029395	Trying to poach diehard St. Louis Rams fans. There is just no chance against that 20 years of history. __________________
Posts: 70,769