Cyber Monday deals...

[Fish]

Originally Posted by phisherman

Apparently all the marketing dollars they spend to convince you of their superiority are working.

Seriously people, it's a brand name, not a totally different kind of clothing.

I'd love to see what you'd think if we took a Cabela compression shirt and put an UnderArmour logo on it. People would probably "think" it was more comfortable than some store brand compression shirt.

I have to agree with this. If you look at Buehler's link above, the Under Armour shirt he links is simply 90% polyester, 10% elastane(Spandex). They've been making thermal gear out of this same material for many years. It's the exact same material, used in the same percent equivalents, in shirts that are 1/3 of the price. I just don't get how you justify paying 3X the price for the same exact materials. But I'll admit, I was duped into buying some before I actually looked at what it was and tested it out hunting. I still wear my UA stuff, because it does work well. But I feel duped into overpaying for it.