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02-04-2013, 06:07 PM | Topic Starter |
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How much money did CBS lose on their own ads?
How much money did CBS lose promoting their own crap shows that everybody knows about? I would argue that they don't pick up any viewership based on their stupid ass super bowl promos. But yet, they took up paying spots with that crap.
Maybe they didn't have enough commercials to fill the spots. Still, if that were the case, I would still postulate that if they lowered the rates and took more commercials in, they'd make a ****load more money than the potential increased viewership of their cruddy shows that everybody knows about anyway. So what say you? How much revenue would they gain by toning down their self-ads? DaFace....This one is for you buddy. |
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02-04-2013, 06:38 PM | #2 | |
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02-04-2013, 06:39 PM | #3 |
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02-04-2013, 06:40 PM | #4 |
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I don't think you understand how that works.
I used to work in TV and used to be a network switcher. All commercial breaks, whether local or network or scheduled with promos at the end for a reason. That way if they have to clip it because they are running late, etc. they won't have to clip a paying spot. Any paying spot that gets clipped or goes wrong for some reason gets a makeup spot either that day or later. It's in the contract. Next time you watch TV notice that a promo is always the last thing you see before they go back to the programming. I'm sure they had no problem selling out their commercial spots, the Super Bowl is watched worldwide not just nationally. |
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02-04-2013, 07:18 PM | #5 | |
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02-04-2013, 07:26 PM | #6 |
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I noticed a lot of them, too. So, now I know CBS is America's most watched network!
It does strike me as the rough equivalent of sponsoring your own race car, though. |
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02-04-2013, 07:27 PM | #7 |
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There's probably some sort of system in place where the advertisers of the pimped shows pay to have them pimped during the Super Bowl.
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02-04-2013, 07:38 PM | #8 |
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02-04-2013, 07:41 PM | #9 |
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I actually wondered if there was any chance that the blackout actually impacted that. They didn't have any "real" ads to run, so they just started throwing out promos like crazy.
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02-04-2013, 08:05 PM | #10 |
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My understanding is that they buy a timeslot eg. 1st Q timeout 1,2,3 etc. If it's stuck like that they'd have to do that. But even then, they were still running them later.
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02-04-2013, 09:59 PM | #11 | |
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Hey CBS can do whatever they want there were 115,000,000 people watching yesterday. What better way to promote their programs and gain more viewers thereby increasing their advertising revenue? |
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02-04-2013, 10:05 PM | #12 |
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He isn't saying before the game started. He is saying that the ads always happen right as they are coming back from break. Something anyone that has a DVR uses as the marker that the show is coming back. I really don't see why you think its bad for CBS to use the biggest stage in TV to market its shows.
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02-04-2013, 07:01 PM | #13 |
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There's no way to tell this seeing as it's tough to determine what amount of money the ads they ran for themselves will generate compared to what selling that ad space will generate.
That's the best non-answer I can give.
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02-04-2013, 07:08 PM | #14 |
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Unlike Fox, most of the shows CBS plugs in games like this are actually watchable.
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02-04-2013, 07:39 PM | #15 |
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