Science Elon Musk: Demand for Tesla's home battery is 'crazy off the hook'

Pitt Gorilla · 05-06-2015, 10:20 PM

https://fortune.com/2015/05/06/elon-...-home-battery/

Demand for Tesla’s energy storage batteries are so high that the company’s Nevada gigafactory could dedicate all of its production to the home and utility products, CEO Elon Musk says.

Tesla CEO Elon Musk was his usual effusive self in describing demand for his company’s new Powerwall home batteries for storing home solar energy, unveiled last week at a splashy event outside Los Angeles. He called the 38,000 pre-orders “crazy off the hook” while acknowledging that his company’s production can’t keep up.

“There’s like no way we could possibly satisfy demand this year,” Musk told analysts Wednesday during its first-quarter earnings call. “We’re basically sold out through the middle of next year.”

Musk is making good on his promise to revolutionize the auto industry with his electric carmaking upstart. Now he has set his sights on another target: energy.

Musk’s long-term vision for Tesla Energy is bold—he expects global sales and to “fundamentally change the way the world uses energy.” But even he seemed surprised by interest in the energy storage products. The level of demand has been so large the executive team is investigating whether it should boost capacity for stationary storage battery packs at its so-called “gigafactory” currently under construction near Reno, Nev.

In addition to home batteries, Tesla has come up with a bigger battery for commercial use and utilities, called Powerpack. Customers have pre-ordered 2,500 of those. Musk cast the demand as a bit deceiving. He described the reservations as the equivalent of 25,000 packs because a typical utility or heavy industrial customer would require at least 10 of the packs.

Using a somewhat similar calculation, Tesla expects the average home customer to order 1.5 to 2 of its smaller Powerwall units. If that prediction is correct, that would mean orders for as many as 60,000 Powerwall home battery packs.

About one-third of the battery pack production capacity at the gigafactory has been reserved for energy storage. However, Musk said the company could increase that capacity by as much as 50% because of unexpectedly high demand.

“The sheer volume of demand is just staggering,” he said. “We could easily have the entire gigafactory just do storage.”

Even if Tesla does boost capacity, battery packs for the Model S and the highly anticipated Model X SUV are still the priority, Musk added.

Powerwall, a sleek suitcase-sized lithium-ion battery designed for homeowners to store energy, comes in 7 kilowatt-hour and 10 kWh sizes. Both units are meant to be combined with solar panels. The 10 kWh home unit is designed as a source of backup power, while 7 kWh-unit can be used daily to extend the environmental and cost benefits of solar after the sun has gone down.

The home energy battery, which comes with a 10-year warranty, is designed to be mounted on a wall. Tesla’s selling price to installers is $3,500 for 10 kWh and $3,000 for 7 kWh. The costs don’t include installation or the inverter that converts direct current power to alternating current for use in the home. Deliveries will begin this summer.

The Powerpack will be sold in 100 kWh units and can be scaled up into multi gigawatt-hour class. The Powerpacks are priced a $250 a kilowatt-hour.

Demand for Powerpack is high, despite the poor economics of its 7 kWh daily cycling unit. Tesla did not break out reservations for the 10 kWh and 7 kWh units.

“The economics in the U.S,. with rare exception, are more expensive than utilities,” Musk admitted. “If someone wants to do daily cycling off-grid, it’s going to be more expensive than being on-grid. That doesn’t mean people won’t buy it. There are people who want to go off-grid on principle, or they just want to be independent.”

However, the 7 kWh battery does make economic sense in certain markets overseas, particularly in Germany and Australia because of tariffs and the electricity-rate structures in those countries, said Tesla co-founder and Chief Technology Officer JB Straubel.

Also on Wednesday, Tesla Motors TSLA 1.18% reported that its first-quarter revenue grew nearly 52% to $939.9 million, over the same period last year. The company also reported that its losses tripled to $154 million in the quarter, or $1.22 per share.

ThaVirus · 05-06-2015, 10:41 PM

I was about to say: it's only a battery. All it does is store energy.

Now I see it's meant to be combined with solar panels.

Shit.. I'm rooting for him.

GloucesterChief · 05-06-2015, 10:43 PM

Only high demand because some governments put heavy taxes and tariffs on electricity.

aturnis · 05-07-2015, 06:11 PM

Quote:

Originally Posted by GloucesterChief

Only high demand because some governments put heavy taxes and tariffs on electricity.

This isn't true at all.

This makes renewable energy financially feasible for every corporation in America.

The financial threshold set by corporate America for energy storage was $350/kwh, HALF of the current market of $700+/kwh. Musk made it crazy attractive for large corporations at $250/kwh for the larger scalable Powerpack at $25,000 for 100,000kwh

Wal-Mart for instance, America's solar leader will be able to bottle sunlight and sell it back to the grid. Which will then be sold to you.

Yes. You cannot escape it. You WILL be giving your money to Wal-Mart. One way, or another.

GloucesterChief · 05-07-2015, 07:02 PM

Quote:

Originally Posted by aturnis

This isn't true at all.

This makes renewable energy financially feasible for every corporation in America.

The financial threshold set by corporate America for energy storage was $350/kwh, HALF of the current market of $700+/kwh. Musk made it crazy attractive for large corporations at $250/kwh for the larger scalable Powerpack at $25,000 for 100,000kwh

Wal-Mart for instance, America's solar leader will be able to bottle sunlight and sell it back to the grid. Which will then be sold to you.

Yes. You cannot escape it. You WILL be giving your money to Wal-Mart. One way, or another.

Considering that electrical prices are in cents per kilowatt hour in the US? No, not economical at all.

aturnis · 05-07-2015, 07:18 PM

Quote:

Originally Posted by GloucesterChief

Considering that electrical prices are in cents per kilowatt hour in the US? No, not economical at all.

Until the fossil fuel subsidies start rolling the other way. Which will happen when a better storage grid is in place, and we have a more serious talk about climate change.

tk13 · 05-06-2015, 10:46 PM

Donger will be along to cover you in gasoline and light you on fire shortly.

**DaneMcCloud** · 05-06-2015, 10:48 PM

I'm looking to add Solar in the next three years, so this would be awesome.

**Buehler445** · 05-07-2015, 07:37 AM

Quote:

Originally Posted by DaneMcCloud

I'm looking to add Solar in the next three years, so this would be awesome.

I'd love to. I have a junk ass sprinkler corner that I'd love to put 40 acres of solar panels up and take some demand load off my pivot and electric wells, and potentially sell back to the grid when the pivot is off.

Alas, hail.

**lewdog** · 05-07-2015, 08:54 PM

Quote:

Originally Posted by DaneMcCloud

I'm looking to add Solar in the next three years, so this would be awesome.

All the rich people like me already have them. What are you waiting on?

Pitt Gorilla · 05-06-2015, 10:51 PM

If Tesla starts to produce efficient, inexpensive solar panels, things will get really interesting.

**Baby Lee** · 05-06-2015, 10:53 PM

Right now, it's still a prestige investment, as the life of the battery is shorter than the time frame of ROI. But it's an interesting exploration of demand leveling.

Prison Bitch · 05-07-2015, 06:58 AM

Good for him, hopefully the free market produces these types of alternatives and keeps Obama and the taxpayers' money out.

WhawhaWhat · 05-07-2015, 07:25 AM

Quote:

Originally Posted by Prison Bitch

Good for him, hopefully the free market produces these types of alternatives and keeps Obama and the taxpayers' money out.

The Republicans lead the charge on the other side. Taxing people because they went solar.

**Baby Lee** · 05-07-2015, 07:51 AM

Quote:

Originally Posted by WhawhaWhat

The Republicans lead the charge on the other side. Taxing people because they went solar.

Stifle Edith.

As surface distasteful as these taxes are. they aren't disincentives, and they aren't partisan. Solar tied to grid, just like electric automobiles, use infrastructure without consuming the resources that pay for said infrastructure.

05-06-2015, 10:20 PM	Topic Starter
Pitt Gorilla Banned! Join Date: Sep 2000 Location: NOT Columbia, MO 65201 Casino cash: $2730194	Elon Musk: Demand for Tesla's home battery is 'crazy off the hook' https://fortune.com/2015/05/06/elon-...-home-battery/ Demand for Tesla’s energy storage batteries are so high that the company’s Nevada gigafactory could dedicate all of its production to the home and utility products, CEO Elon Musk says. Tesla CEO Elon Musk was his usual effusive self in describing demand for his company’s new Powerwall home batteries for storing home solar energy, unveiled last week at a splashy event outside Los Angeles. He called the 38,000 pre-orders “crazy off the hook” while acknowledging that his company’s production can’t keep up. “There’s like no way we could possibly satisfy demand this year,” Musk told analysts Wednesday during its first-quarter earnings call. “We’re basically sold out through the middle of next year.” Musk is making good on his promise to revolutionize the auto industry with his electric carmaking upstart. Now he has set his sights on another target: energy. Musk’s long-term vision for Tesla Energy is bold—he expects global sales and to “fundamentally change the way the world uses energy.” But even he seemed surprised by interest in the energy storage products. The level of demand has been so large the executive team is investigating whether it should boost capacity for stationary storage battery packs at its so-called “gigafactory” currently under construction near Reno, Nev. In addition to home batteries, Tesla has come up with a bigger battery for commercial use and utilities, called Powerpack. Customers have pre-ordered 2,500 of those. Musk cast the demand as a bit deceiving. He described the reservations as the equivalent of 25,000 packs because a typical utility or heavy industrial customer would require at least 10 of the packs. Using a somewhat similar calculation, Tesla expects the average home customer to order 1.5 to 2 of its smaller Powerwall units. If that prediction is correct, that would mean orders for as many as 60,000 Powerwall home battery packs. About one-third of the battery pack production capacity at the gigafactory has been reserved for energy storage. However, Musk said the company could increase that capacity by as much as 50% because of unexpectedly high demand. “The sheer volume of demand is just staggering,” he said. “We could easily have the entire gigafactory just do storage.” Even if Tesla does boost capacity, battery packs for the Model S and the highly anticipated Model X SUV are still the priority, Musk added. Powerwall, a sleek suitcase-sized lithium-ion battery designed for homeowners to store energy, comes in 7 kilowatt-hour and 10 kWh sizes. Both units are meant to be combined with solar panels. The 10 kWh home unit is designed as a source of backup power, while 7 kWh-unit can be used daily to extend the environmental and cost benefits of solar after the sun has gone down. The home energy battery, which comes with a 10-year warranty, is designed to be mounted on a wall. Tesla’s selling price to installers is $3,500 for 10 kWh and $3,000 for 7 kWh. The costs don’t include installation or the inverter that converts direct current power to alternating current for use in the home. Deliveries will begin this summer. The Powerpack will be sold in 100 kWh units and can be scaled up into multi gigawatt-hour class. The Powerpacks are priced a $250 a kilowatt-hour. Demand for Powerpack is high, despite the poor economics of its 7 kWh daily cycling unit. Tesla did not break out reservations for the 10 kWh and 7 kWh units. “The economics in the U.S,. with rare exception, are more expensive than utilities,” Musk admitted. “If someone wants to do daily cycling off-grid, it’s going to be more expensive than being on-grid. That doesn’t mean people won’t buy it. There are people who want to go off-grid on principle, or they just want to be independent.” However, the 7 kWh battery does make economic sense in certain markets overseas, particularly in Germany and Australia because of tariffs and the electricity-rate structures in those countries, said Tesla co-founder and Chief Technology Officer JB Straubel. Also on Wednesday, Tesla Motors TSLA 1.18% reported that its first-quarter revenue grew nearly 52% to $939.9 million, over the same period last year. The company also reported that its losses tripled to $154 million in the quarter, or $1.22 per share.
Posts: 46,137

05-06-2015, 10:41 PM	#2
ThaVirus You gotta kill a few people Join Date: Sep 2007 Casino cash: $1822369	I was about to say: it's only a battery. All it does is store energy. Now I see it's meant to be combined with solar panels. Shit.. I'm rooting for him.
Posts: 44,432

05-06-2015, 10:43 PM	#3
GloucesterChief MVP Join Date: Jan 2013 Casino cash: $1516454	Only high demand because some governments put heavy taxes and tariffs on electricity.
Posts: 12,713

05-06-2015, 10:46 PM	#7
tk13 ... Join Date: Nov 2001 Casino cash: $1742500	Donger will be along to cover you in gasoline and light you on fire shortly.
Posts: 54,988

05-06-2015, 10:48 PM	#8
DaneMcCloud Supporter Join Date: Sep 2000 Location: Hollywood, CA Casino cash: $10053648	I'm looking to add Solar in the next three years, so this would be awesome.
Posts: 88,960

05-06-2015, 10:51 PM	#11
Pitt Gorilla Banned! Join Date: Sep 2000 Location: NOT Columbia, MO 65201 Casino cash: $2730194	If Tesla starts to produce efficient, inexpensive solar panels, things will get really interesting. __________________ Your son is a bench warmer because of your weak genetics not because of the coach Norlin Mommsen is disgusting.
Posts: 46,137

05-06-2015, 10:53 PM	#12
Baby Lee Supporter Join Date: Aug 2000 Casino cash: $6838598	Right now, it's still a prestige investment, as the life of the battery is shorter than the time frame of ROI. But it's an interesting exploration of demand leveling. __________________ We need the kind of courage that can withstand the subtle corruption of the cynics - E.W.
Posts: 95,642

05-07-2015, 06:58 AM	#13
Prison Bitch Rabbi Goldmann Join Date: Nov 2012 Casino cash: $5450159	Good for him, hopefully the free market produces these types of alternatives and keeps Obama and the taxpayers' money out.
Posts: 87,025