[Discuss Thrower]

Originally Posted by Nightfyre

Your theory is that they have a liquidity crunch do they are adding credit card loans? If so, the logic seems flawed to me. If they have a liquidity crunch, they will not aggressively seek loans without securing additional or corresponding funding.

Maybe not a simple liquidity crunch but it seems like they're trying to oomph non-mortgage related consumer debt income.

Further, they're targeting people with exisiting accounts and not necessarily increasing the amount of total revolving debt.

I have a notion they're looking for more income without changing their balance sheet as it matters to ensuring their RoE / RoA isn't drastically impacted as it pertains to Federal regs... if those even matter I guess since they're so ****ing big.