|
Media advertising is forever in a state of flux. Just as the internet is choking out newspapers, yellow pages and direct mail, streaming platforms are taking a bite out of terrestrial and satellite TV viewership. It's getting tougher to reach a precise demo target due to all the fragmentation. The market will correct itself for a time until the next revolutionary choice is introduced that might super serve a key demographic group.
This is the normal evolution of the industry and what it means is that the over the air and network operators and going to have to readjust their income projections downward which will trickle down to the NFL franchises until new ways are created to bilk the public.
|