Quote:
Originally Posted by DaFace
I didn't buy any, though I haven't bought anything other than a Gillette razor in decades.
But I'm not the target market here. They're trying to hook a younger generation who cares deeply about social issues and haven't developed strong brand loyalty yet. As you said, they're not going to lose people from this because people either like the product or don't at this point. Raising awareness and brand recognition among younger people is the goal, and the more discussion about it, the better they see it.
Here's a graph of how many people have searched for "Gillette" on Google over the past 15 years. Yeah, I think they're happy.
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They're using social outrage to target a generation who hate's capitalism......so that they can make more money.