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One huge problem is they've locked themselves into the old ways of distributing their product for the quick buck and fallen behind the times. Exclusivity agreements is killing their viewership. People are fed up with paying ridiculous prices for a huge TV package they don't even want 95% of just to get the one thing they are after.
They are completely out of touch with the younger generation in their marketing. I can't stand the NBA but my teenage kids are obsessed with it so they must be doing doing something right. NFL they are semi interested only because I've forced the Chiefs on them since birth, but even then it's hard to get them to sit through more than a half before they lose interest. They'd rather catch the highlights on YouTube after the fact than sit though it live for 3-4 hours with half of it being commercials.
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