Quote:
Originally Posted by vailpass
Let's not kid ourselves here. This move by Gillette has nothing to do with principles, taking a stance, or any other altruistic motive.
Like every other move made by a profit-based company this move is about money.
Dollar Shave Club and the other home delivery razor companies are eating up Gillette's profits. They are viewed by the younger demos as an outmoded, overpriced brand and their numbers show it.
They needed to find a way to get back into the conversation so they jumped on the latest fad in America:metoo/masculinity is toxic.
And look. They are now on the headlines of all the news outlets, people are talking about them again.
Not altruism. Capitalism. NTTAWWT.
|
In the divisive times we live in, these firms are going to need to know where their customers stand on these issues, and I don't think right now they've thought things through. I think these are low-level SJWs at work here. You could be right, but I think they made a mistake. Do you think it was really in ESPN's interest to go full-SJW? Seems like they have pulled back a bit.