Quote:
Originally Posted by TinyEvel
Well we both have something in common that my daughter was also bullied by another girl in school. But the amount she suffered at the hands of several boys far, far outweighed that, and was passed off by the teacher as "boys will be boys."
They were specific boys. Individuals. And still a greater number of individual boys never spoke up, to say it's not cool to giggle and smirk every time the teacher says the word come in a sentence. Or not cool to try to take an upskirt pic with your phone in class. Or other more worse things that happened.
The definition of apathy is not caring or not showing emotion. It's either not caring or not speaking if you do. It's indifference or complacency. So I'm not sure what you mean by using apathy to describe PC culture. I think that apathy is harmful is what this message is trying to convey. Trying.
I make ads, I can look at this as a craftsman in this industry and there are a lot of things I would have done differently, made the message more intelligent, more poignant and direct. But I respect the brand for taking the stance. People are talking about it and that's the goal. With that in mind, I chose to offer my opinion while the thread is here, and really I'm on this board to read and talk about the Chiefs. That's what I'd prefer to do.
And I'm not trying to preach to you about what type of man or father you should be, sorry if you took it that way. I said that, in my opinion, one of the greatest measures of a man is using your strength to help others. Be that open a jar of pickles, giving recognition to a subordinate, or stopping bully, no matter who it be.
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Let's not kid ourselves here. This move by Gillette has nothing to do with principles, taking a stance, or any other altruistic motive.
Like every other move made by a profit-based company this move is about money.
Dollar Shave Club and the other home delivery razor companies are eating up Gillette's profits. They are viewed by the younger demos as an outmoded, overpriced brand and their numbers show it.
They needed to find a way to get back into the conversation so they jumped on the latest fad in America:metoo/masculinity is toxic.
And look. They are now on the headlines of all the news outlets, people are talking about them again.
Not altruism. Capitalism. NTTAWWT.