Quote:
Originally Posted by Strongside
Welcome to the digital age.
Working in advertising, I know that TV viewership is down across the board. It's not just the NFL. Advertisers aren't willing to shell out the cash on big TV campaigns like they were 5 or 6 years ago...it's a dying medium.
The fact that the NFL continues to be perplexed by their declining ratings is comical to me. The funny part is that, while fewer people are probably watching football today than 5 or 6 years ago...it's not as drastic as the ratings may show. I don't watch games on TV. I stream them, and so do millions of others on a weekly basis. I don't even HAVE cable anymore.
Until they figure out how to start accounting for streaming, they'll never truly know what their viewership numbers are. And even then, figuring out how to advertise to a streaming audience that isn't paying attention, uses ad blockers, etc. is an entirely different issue.
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Seems like it'd be easier to accurately gauge viewer numbers with internet streaming than with the stupid Nielsen tv ratings system. I know myself along with my family members have always had cable or satellite since the 80s. Until a couple years ago. Now we all cut it off and just watch stuff online or an HD antenna for local broadcasts.