Quote:
Originally Posted by htismaqe
"Triggering" affects both sides, though. That's why you saw the thing with 100K down votes and 10K likes at one point - because the "against" crowd was showing up to down vote it.
It evened out over time yesterday because once the "for" crowd caught wind of what the "against" crowd was doing, they did the same thing.
In essence, social media "triggering" or backlash or whatever you want to call it, usually serves to only inflate total vote counts, not just one side or the other. But I'm speaking in generalities of course.
|
Im just talking about how YouTube being a younger media doesn't mean the vote results are representative of a younger audience. Lots of older adults undoubtedly voted even when they usually don't vote on videos.
And these votes are heavily biased to triggered reactions. Those who despised it and those who loved it. Especially for millennials, I'm sure there are tons who have a reaction, but aren't really triggered either way. That's a really significant part of the target audience.
Again...i tend to agree millennials probably found the ad too patronizing. But I'd just be careful relying on our interpretation of public reaction. I'd pay a lot more attention to how Gillette responds.