Quote:
Originally Posted by chiefzilla1501
I don't think up or downvoting is necessarily an indicator that millennials reject the ad. Even if adults use YouTube less, every single person triggered by the as is going to go to the ad and vote. So I'd be careful with that kind of metric. Again, I personally didn't like the ad and could easily see if younger folks thought it was too pc... But that is only what I see. The true marker is how Gillette carries this campaign future forward. If they insist on sticking with it with minimal tweaks they're seeing something we're not.
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"Triggering" affects both sides, though. That's why you saw the thing with 100K down votes and 10K likes at one point - because the "against" crowd was showing up to down vote it.
It evened out over time yesterday because once the "for" crowd caught wind of what the "against" crowd was doing, they did the same thing.
In essence, social media "triggering" or backlash or whatever you want to call it, usually serves to only inflate total vote counts, not just one side or the other. But I'm speaking in generalities of course.