Thread: Home and Auto Gillette
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Old 01-15-2019, 03:10 PM   #110
chiefzilla1501 chiefzilla1501 is offline
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Quote:
Originally Posted by Fishpicker View Post
no. Gillette is targeting women in general because women are responsible for 80% of consumer spending.
You both are probably right. Females are probably a big part of the strategy since they both influence male razor purchase but also buy razors of their own. But many could view over patronizing to be a turnoff. Again... I get the strategy but the execution seems really weak.
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