Thread: Home and Auto Gillette
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Old 01-15-2019, 03:09 PM   #109
htismaqe htismaqe is offline
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Quote:
Originally Posted by chiefzilla1501 View Post
The majority of viewers is based on your read on the reactions. They don't care about general population. They care about their target audience. If I had to guess, they're targeting millennials and younger because they are prime targets in the razor category. Older customers are not. Many are brand loyal by now and despite their outrage, not many will switch to a razor they hate to protest an ad. Not the approach I take because they may have alienated many of their best customers. But basically, if this does really well with younger men they won't give two shits about how many older customers they lose.
Who uses YouTube the most? The exact audience they want to target.

It has 350,000 down votes and only 1/3 as many likes. How could anybody spin that as a win?

Fishpicker has a point - if they're targeting women, at least this isn't as bad a sign. But if they're targeting millennials males, this is bad. There's no way to say otherwise.
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