Quote:
Originally Posted by htismaqe
Who are they targeting then?
The suggestion was that they were targeting a younger demographic, specifically audiences on platforms like YouTube. By a 3:1, their YouTube audience HATES it.
If you're suggesting they're marketing to somebody other than what has been suggested, that's a fair point.
If you're suggesting that people here are just reacting because THEY don't like it, that's not valid. The overwhelming majority of viewers so far don't like it.
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The majority of viewers is based on your read on the reactions. They don't care about general population. They care about their target audience. If I had to guess, they're targeting millennials and younger because they are prime targets in the razor category. Older customers are not. Many are brand loyal by now and despite their outrage, not many will switch to a razor they hate to protest an ad. Not the approach I take because they may have alienated many of their best customers. But basically, if this does really well with younger men they won't give two shits about how many older customers they lose.