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Old 01-15-2019, 04:10 PM   #134
htismaqe htismaqe is offline
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Quote:
Originally Posted by chiefzilla1501 View Post
Branding doesn't have to lead to immediate action.

If a young person didn't have a visceral reaction, chances are this ad isn't going to sway them to not buy. A slight positive impression could be enough to consider buying. But the biggest impact will be the brand activity. They see Gillette's name all over the place. The question is if that's enough to balance any negative reaction that leads to lost sales. It's polarizing of an ad enough to fairly ask that question.
So basically the old adage that the only bad press is no press? I don't know about that.

But it will sure be interesting to see what happens in the coming months.
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