Quote:
Originally Posted by DoucheMcCloud
I know that Paramount was very upset with the delay and I can only imagine that it hurt the box office. I also have to say that I think that Paramount did a poor job of marketing the film. While there are a few billboards around town, we haven't been bombarded with Into Darkness.
Also, they really failed (IMO) by not scheduling the original Star Trek film on premium movie channels or FX or Spike or Network within weeks of its release to generate more interest in this film. Hell, Paramount is part of Viacom (which also owns Showtime), so Star Trek should have been raging for a month in advance.
Four years is a long time for a sequel with, for lack of a better term, a "cult" audience.
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I can't really speak to that. They had me at hello.
