Quote:
Originally Posted by htismaqe
Who uses YouTube the most? The exact audience they want to target.
It has 350,000 down votes and only 1/3 as many likes. How could anybody spin that as a win?
Fishpicker has a point - if they're targeting women, at least this isn't as bad a sign. But if they're targeting millennials males, this is bad. There's no way to say otherwise.
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I don't think up or downvoting is necessarily an indicator that millennials reject the ad. Even if adults use YouTube less, every single person triggered by the as is going to go to the ad and vote. So I'd be careful with that kind of metric. Again, I personally didn't like the ad and could easily see if younger folks thought it was too pc... But that is only what I see. The true marker is how Gillette carries this campaign future forward. If they insist on sticking with it with minimal tweaks they're seeing something we're not.