It's only a state matter when referring to businesses shipping alcohol to customers. The destination state has to allow shipping there and the shipper must be properly licensed in their home state as well.
If I use the USPS to send alcohol to KCUnited, this is actually illegal but I am willing to take the risk. Since UPS and FedEx actually allow shipping of alcohol to private citizens through licensed vendors, a private citizen shipping alcohol to another is not illegal but still against company policy.
When I started sending beer boxes all over, I at least wanted to know what kind of trouble I could get in.
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