Quote:
Originally Posted by Raiderhader
Do you get that Gillette sells shaving supplies to women as well as men? The best a man can get is only one side of their business.
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Exactly. It’s only one side of their business. That’s why they didn’t condemn behavior from the other side of their business. Because that side of the business never used the tag line, Venus...the best a woman can get.
The best a man can get IS Gillette. That’s their thing. They own it from a branding perspective. So now they see in society that not all men are really behaving the best way a man can get. So they are telling the best of us to continue leading by positive example and call out those who aren’t.
You asked why the ad was only about one side of their business, but pretty sure you answered that for yourself.
EDIT: and if you didn’t know, Venus is the female brand of Gillette razors.
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