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It's New Coke vs Classic Coke for those who remember that hype from the mid 80s. If McRib was a consistent hit, a top seller, it would always be on the menu. It is a niche offering that gets its run from being available for limited periods of time. Tell someone they can't have it for ever and ever, and they want it, got to have it, but only until the fad fades.
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No one cares about who you USED to be.
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