My wife was one of those "why do i need a smart phone?" people for a long time. Then her flip phone wasn't supported by Tracfone anymore. I got her a basic Straight Talk smart phone (LG Treasure, iirc) to dip her toes in the water and suddenly she was using it all of the time (apps and texting, not talking). The phone was a piece of shit though so last Black Friday, I got her a Samsung Galaxy 6 for $150 and it's perfect for her. We buy her the Straight Talk 1 year subscription and it's unlimited text and talk and 10G data/month for $495 ($41 a month). It's more than enough and ATT works fine here in the mountains of NE WA.
My first smart phone was an iPhone 4s and it just ended up being too small to really read anything on. I now have a 7 and the larger screen is a godsend and reading stuff online is actually doable (I'm getting old, okay?). My wife's Galaxy also has the 5" screen and I don't know how you can really go smaller.
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