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For me, my die hard attitude towards the NFL changed over time as the internet gave me easy access to data, specifically the Chiefs. Having lived outside of the Chiefs market most of my life, I used to rely on a 20 second spot on ESPN or a couple of lines in the local paper for all of my Chiefs news. Now I can tune out all of the BS on ESPN/NFLN etc and get everything I want pertaining to the Chiefs with a touch of a button.
I stream the games I want to watch (chiefs) not because I'm not willing to pay for them, but because I don't want to pay for access to a bunch of games I have no interest in since I don't gamble or play FF.
The NFL needs to take people like myself into consideration and make individual games available at a reasonable cost. Ratings would most certainly return to normal if they would listen to their target audience.
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