Quote:
Originally Posted by ModaBwana
As far as I know it is, but with that being said, I know a lot of outfits got into trouble in Texas when they started charging exorbitant prices for things like bottled water. Events like this generally brings out the best in people, but it also brings out the sleaze bags.
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There's also a fine line between a premium price to deter hoarding by early purchasers, and price gouging to extract maximum profit from the desperate.
Case can even be made that, if you don't raise your prices, someone will buy out your entire stock and gouge everyone anyway somewhere else in the market chain.