It would be best if it was catchy visually. Not a lot of words. I really honestly don't want to make this political in the least but from a messaging\design school of thought something like the Obama marketing stuff that was made with the face and the two colors and simple wording.

Maybe a "STOP THE MADNESS" with Clark's photo.

Am I a pos bandwagon fan if I've always talked shit on soccer, know none of the rules, but decide to now start learning and buy sporting kc gear because they are a good team? I went to a game this year, first time I've ever watched soccer, and it was alot funner than the last chiefs game I went to.

Pioli Lied, Hope Died

Well you are a bandwagoner but hey. The league is only 17 years old. You are not alone..especially in KC. Enjoy what you enjoy.

Not direct enough. I wanted there to be zero ambiguity as to what we meant by the message.

They continue to ignore us?

What bad could happen? Contending team? You're talking about the chiefs right?

I enjoy when the home team wins.

Not a chance. There are basically two routes to work he can take from his badass neighborhood (which is already close to the downtown office that he would go to).

Route #1 (the one I would take) has ZERO billboards, is scenic and avoids crazy Dallas drivers... but is probably 10 minutes slower than...

Route #2 (75) has him drive on an often congested freeway which is sunken and has very limited views of any billboards.. there is basically ONE prime location to target. The billboard that smacks you square in the face when you take the Live Oak exit. This one would be the only feasible option, but I doubt he would see it much himself because if I were him, I would probably take Route #1. BUT his employees would certainly see it on the way to the office.

Problem is.. it is PRIME ad space and would likely cost a fortune. may be worth checking though.

https://maps.google.com/maps?ll=32.7...04.67,,0,-5.56

I was actually trying to think of something to go with "Pioli Lied" earlier and was drawing a blank. Good job.

Can we egg his house? Or throw a bag of flaming poop from KCNut on him porch?
We'll be sure to use Price Chopper eggs

I meant more like team effects....? chemistry, future....? i dunno man...just thinkin..this is a pretty significant thing cp is doing right now

Keep the message simple:

"It's Time For a New Chiefs Legacy!"
SaveOurChiefs.com

There are so many things at the local dollar general we could throw at his house.

The whole getting someone to "Actually" see the billboard thing is overrated. Not much more is gained by someone physically laying eyes on the thing.