Advertising executives - can you PLEASE think about what you call things?
 

As a protein enthusiast and keto dabbler, I get a lot of ads.

Why in the world would people call their product "nut milk" or "nut butter"?

I mean, there's almost never a time when you want someone to get their mind INTO the gutter, but this is one of them.

Is nut butter anything like lung butter?

As a fellow "keto dabbler"....I've noticed that keto is ****ing everywhere these days. And about half of the shit that I look at....isn't really keto.

I know, it's crazy. The alternative food market is crazy right now. I pretty much stick to the old standard whey protein isolate and only experiment with other stuff. I mean, they're making freaking milk out of peas and mushrooms now.

There are two reasons for that.

1. You are just aware of how much keto is around, because it's now personal to you.

2. Your computer is intentional funneling keto content to your phone, social media, email, and web based ads.

bro you gotta get off that whey shit. Pea protein.

and macademia milk is luxurious as ****

There's an entire "keto" section in the local grocery store that wasn't there before. That really doesn't have anything to do with your 2 points above. Just saying.

ROFL

Yeah, I was going to add a point #3, which is that it works, and people are realizing that on a larger scale (no pun intended).

Basically, 60 years ago, there were two competing theories in the American dietary world. Theory number one said that sugar was bad for you. Theory number two said that fat was bad for you.Theory number two won. Most likely because sugar is easier to mass produce than fat is.

So, Americans started eating "fat-free" foods that replaced all that deliciousness with the cheapest, most readily available ingredient: sugar. As the country grew more and more overweight, we continued to point to fat as the culprit. "Look at that McDonald's meal! All that fat!" Meanwhile, we casually ignored the shit tons of sugar that went into the buns, the ketchup, the cokes, the FRIES... nope, it was all about the fat in the burger. Which, we all know, wasn't even beef at one point.

So, now that we have effectively identified sugar as our big culprit, I think we are returning to the original debate. We are de-stigmatizing fat and, as we watch our friends shed scores of pounds on keto, saying "hmmm... I think I'm gonna try that."

The fact is, when you see a friend go from 270 to 210 in four months, you get over your fad diet objections and try it for yourself.

Ummm.....no.

I know. My friend and I were discussing the merits and deliciousness of dandelion tea with macademia milk froth and I wanted to punch myself in the dick.

Except it's legit good, so who gives a ****. Once I started training in MMA and realized the baddest mother****ers I knew could casually discuss the merits of a plant-based protein, I was like "**** it... My manhood is strong enough to handle me exploring healthier food."

The anti-fat thing did so much harm, it's not funny. Turns out we need healthy plant sterols and complex fats to keep our body from being overrun by the nasty fats and cholesterol.

I remember a day when coconut oil was considered one of the most unhealthy things on earth. It's actually one of the healthiest things on earth, even not considering food applications. It's an anti-microbial lotion without any additional ingredients, for one.

Um... kinda?

Without getting into too much detail, plant-based protein isn't an option for me right now.

And even if it was, I wouldn't be drinking pea milk. LOL

Gotcha. I've never had pea milk. But that sure as hell sounds just as bad as nut butter.