These damsels in distress need a Gillette man to save them from the bullies!

Same hero message as always, just tweaked for a younger generation.

I'm so tired of this political correctness wave that's right up in our faces day in, day out. If these guys want to protest during the national anthem, that's up to them. Just tired of all the whining and butthurt about it.

Not you, the ad.

Agreed, I too come here to talk Chiefs. I've been in DC 2 times. Not for me.

The ad just got my manly hackles up.

Allow me to propose a criticism that is about something other than 'too PC.'

While you might applaud the particular aims of these suggested responses [stopping kids from roughhousing, restraining an ogler or a groper] they are STILL patriarchal.

It's not progress to simply replace one set of stereotypes with another.
The 'old' mindset is supposedly that the only people who are harmed by horseplay or ogling are wimps or bitches who don't matter anyway. But this 'new' mindset assumes that people can never derive enjoyment or growth through any of this 'unwelcomed' activity.

But the horseplay and bullying and the ogling and the groping and the remarks, and all that, . . . are still between two individuals who ARE NOT YOU. You are by definition stereotyping and exercising privilege when you step into a situation between two individuals and state 'hey, I'm bigger and stronger than all of you, and I think that your interpersonal reactions should be like xxx'

You have no way of knowing what the inner monologues of the actual participants in the event are, but Gillette call upon you to be a referee anyway. Those who propose this cannot envision anyone in a physical scrap as anything but an aggressor and a terrified recipient, and cannot envision anyone involved in flirting as anything other than a predator and a terrified prey.

Clearly there comes a point where additional evidence accumulates, where a kid is clearly being bested and hurt, or where a woman is clearly receiving emotional damage without the interpersonal skills to handle the moment on her own. And at that point, your tactful intervention might be called for.

But this campaign isn't about being tactful and situationally aware, it's a backlash to underutilized patriarchy demanding that instead that same patriarchy be abused in 'good ways,' in ways that make the critics more comfortable.

This is the good take

People who cry about PC culture are boring and way more annoying than the people they complain about ever were

Personally I think woke brands are usually pretty cynical (they're still just trying to turn a profit after all) but there's nothing wrong with the message itself, which is: don't be an asshole to women or anyone more vulnerable than yourself, because it's shitty and what do you even gain from it? I get not wanting to be preached at by razors but the sermon itself is fine

Like, if you want to be a racist sexist bully, go for it, nobody's really stopping you, but don't expect to get any praise or avoid any criticism here in 2019. Sorry snowflakes

Dollar Shave Club. Screw Gillette...

https://proxy.duckduckgo.com/iu/?u=h...mation.gif&f=1

THANK YOU.

"Traditional masculinity"? "People"?

Completely insensitive. How dare you.

I'm not sure if they still do, but Dollar Shave Club used to get their blades from Dorco. You can buy directly from them for about 1/2 what even DSC costs if you buy them in bulk. You can do it for less if you find a coupon or ad special.

I use a Pace 6 from them and it's a great blade; easily as good as my Schick's used to be and the back of the blades are open for easier cleaning and reduced corrosion.

As for this ad - I'm just so tired of the projecting. Jesus Christ, who actually sits there and watches kids beat the shit out of each other? Or ignores bullies? Men take an absurd amount of pride in being fathers, though you'd never know it from television. I tend to treat raising the boy as an immense responsibility and the girls as something of a sacred trust. And I'm hardly special in this regard - this is common; it's decidedly average. For Gillette to throw this ad out there and not expect a resounding "**** you!" from the masses tells me a lot about who comprised that ad-team. I'm betting there wasn't a significant number of fathers putting that one together. If there were, someone would've sat back and said "hey now, maybe we shouldn't be hand-waiving the millions of responsible fathers in this country that are gonna see this and tell us to fist ourselves..."

So this ad is one of 2 things - 1) just a bunch of out of touch coastal ad men who think the world is full of guys who will sit there letting the burgers burn while kids beat the piss out of each other (pft - like any of us would let the burgers burn...) and see daughters as needless appendages or 2) a pack of cynical asswipes who know better but have found there is profit to be made in appealing to the mass media markets (NY, LA and Chicago) that lap this shit up.

Both possibilities deserve plenty of scorn. I also find more and more that the people who look down on flyover country as being full of backwards rubes sure seem to have a lot more stories of men being mouth-breathing shitheels than us midwesterners do.

Yeah, Gillette is welcomed to get bent with this one. Try taking the worst stereotypes of women, flipping them and then making a tampon commercial or something. Some ad with women either as hormonal temptresses constantly in fear of their biological clock poking holes in condoms or lying about their birth control. Or just straight up savage misandry blamed on having their periods. Hey, how 'bout we focus on those women that lean on their husbands as simple sources of finances and leave them, take their children and route them out of their lives - we can sell shampoo.

Seriously - flip this commercial on its head and tell me that "well hey, maybe the message was a little too on the nose, but the sentiment is sound..." would be a viable takeaway from using a gender's worst examples as representative of the whole. Tell me could ever make a commercial as self-serious as that piece of shit that frames the female sex as little more than the embodiment of their worst representatives and moments and that it would be defended.

It's just a ridiculous commercial as is Tiny Evil's defense of it. You wanna know why this commercial got made? Because the west coast advertising guy on this very board showed up and said "hey, I don't know what the big deal is...."

You have it straight from the source and yes, it's exactly that asinine.

Well said. Couple random things on my mind: It's interesting how that side's view of collective guilt has changed now that they control all of our institutions. Same people who have lectured us for ages on collective guilt...

Sometimes I think I live in a theocracy. It's especially scary now that corporate America has become a propaganda arm.

The message in this commercial doesn't come across as "don't be a bad man." It comes across as "being a man is bad." Or more "all men are bad, all you ****ers need to change."

DJ's Left Nut, as usual, sums it up pretty eloquently.

I stopped shaving on Sunday, since I only have Gillette razors.

It seems like as entertainment runs out of novel ideas, they are also running into how their ideas of entertainment generated, or at least gave the impression of generating, the things they now bemoan.

A couple of instances that shed light.

First off, when they happened at the time I celebrated it, and then it was forgotten, and now people are revisiting it like they are discovering it for the first time.

And the 'it' I'm talking about is putting the tradtitional stories in more diverse hands.

The first was Eddie Murphy making movies about successful, often hyper-successful black people without self-congratulation or shining a light. Coming to America, Boomerang, Distinguished Gentleman, and even later family friendly fare like Nutty Professor and Doctor Doolittle, he presented black thriving as the default, black normalcy even nerdiness as normal.

Then Blade with Wesley Snipes as a superhero.

Then Kill Bill with a female as a lone avenging badass.

Now Hollywood 'repurposes' scripts with diversity as the prominent express and blatant intent, and look to celebrate how much progress they've made.

They think that unless they do it purposefully and loudly, the rubes won't get it.

Then second, the thing with misogyny and bigotry and curmudgeonliness being the center of sitcom fare. They like to think that they write these things because that's what the appetite is in the society. But it seems more to me that these traits are simply easier to write in their heuristic of conflict and resolution and story arcs. They never figured out how to generate entertaining fare from people being decent, and they blame the audience for not being receptive to their nonexistent effort to do so.

12,288,002 CP posts and counting...yet we seldom get to see the word "heuristic". Well done sir.

I didn't watch this because I don't care. And I shave with the cheapest generic blades I can find at CVS.