Or they just change the numbers, it is youtube.

Our society has been reduced to internet thumbs.

Because I presume the majority of their consumers are male.

Still doesn't excuse marginalizing a consumer base by saying, "Because you are a man, you do bad things."

I think that says a TON about you. I don't know anything about you personally, yet I know everything I need to know now. Poor little dude.

Branding doesn't have to lead to immediate action.

If a young person didn't have a visceral reaction, chances are this ad isn't going to sway them to not buy. A slight positive impression could be enough to consider buying. But the biggest impact will be the brand activity. They see Gillette's name all over the place. The question is if that's enough to balance any negative reaction that leads to lost sales. It's polarizing of an ad enough to fairly ask that question.

It says he's better at critical analysis than you are, chiefly.

Your perception that the message was "All men are bad" is very telling, as us normies over here can hear the actual message. Jesus - what even are you?

I don't think feeding your blind rationalizations has anything to do with "critical analysis." Hit me up when that makes any lick of sense, mkay?

Oh **** off.

I write advertising for a living. I actually have to consider things like not pissing off a huge chunk of my client's customer base.

"Normies" don't use the word "toxic masculinity" to describe what people like Harvey Weinstein, Kevin Spacey, Matt Lauer do.

Do you, as a "normie", realize that Gillette acting patriarchal is portraying the exact ****ing problem that the commercial seems to be addressing?

You guys must have some kick ass lives if this is the kind of shit that gets you worked up; a ****ing tv commercial.

The real question is if it was more positive than negative to millennials and younger audience. Could be, but who knows. I don't think Gillette cares about pissing off older audiences. Razor category values acquiring younger customers a lot more than keeping older ones.

So basically the old adage that the only bad press is no press? I don't know about that.

But it will sure be interesting to see what happens in the coming months.

Nobody values losing customers. They could have made this ad in a less idiotic way, with the same message they were attempting to deliver, and had positive feedback from everyone.