I'll admit this - I'm not a basketball guy, either pro or college, but I really enjoy watching the tournament. However, I somewhat lose interest as the tourney goes on. Watching teams get TO the Final Four is way more interesting to me than watching the teams that are IN the Final Four.
And I know that this will get all kinds of eye rolling from my Jayhawk fiends, but college basketball doesn't have much competition in way of other sports. The NBA is boring compared to college, and hockey just doesn't have the draw (even though they have rabid fans). College BB is really about the only thing going on then. Not sure that's much of a compliment. |
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All sports find their time of year. The only time you see real "competition" is when the World Series is forced to go against the NFL. Everything else puts their major events on nights/times there won't be much to compete against. |
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23.4 million watched two second tier programs play for the National Title in basketball. But you are correct. If you loosely equate the Final Four to the BCS Bowls then college basketball ratings are much higher. |
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Sure. If the tourney disappeared and was replaced by a BCS style beauty pageant the sport would become irrelevant. Obv with the 800M per year in fees that would never happen but...
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I like college basketball but even I'm surprised just how huge the Tournament is. Nothing is more valuable save the Super Bowl. |
We will see what the Final Four ratings are when they move to TBS instead on over-air CBS.
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Football drives revenue and it drives television contracts and conference realignment as a result. Basketball is the second most important sport in the collegiate ranks, obviously |
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Hoops is a secondary sport. If that toots your fancy, more power to ya. Always has been always will. America is a football country and that's what gets respect when your team wins.
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College Basketball earns more advertising dollars than college football. It always has and probably always will.
It's quite fulfilling for the teams that take advantage of such a huge cash flow. |
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