Well we both have something in common that my daughter was also bullied by another girl in school. But the amount she suffered at the hands of several boys far, far outweighed that, and was passed off by the teacher as "boys will be boys."

They were specific boys. Individuals. And still a greater number of individual boys never spoke up, to say it's not cool to giggle and smirk every time the teacher says the word come in a sentence. Or not cool to try to take an upskirt pic with your phone in class. Or other more worse things that happened.

The definition of apathy is not caring or not showing emotion. It's either not caring or not speaking if you do. It's indifference or complacency. So I'm not sure what you mean by using apathy to describe PC culture. I think that apathy is harmful is what this message is trying to convey. Trying.

I make ads, I can look at this as a craftsman in this industry and there are a lot of things I would have done differently, made the message more intelligent, more poignant and direct. But I respect the brand for taking the stance. People are talking about it and that's the goal. With that in mind, I chose to offer my opinion while the thread is here, and really I'm on this board to read and talk about the Chiefs. That's what I'd prefer to do.

And I'm not trying to preach to you about what type of man or father you should be, sorry if you took it that way. I said that, in my opinion, one of the greatest measures of a man is using your strength to help others. Be that open a jar of pickles, giving recognition to a subordinate, or stopping bully, no matter who it be.

Well, if these ****s hadn't already lost my business years ago when I decided to quit paying Gillette's ridiculous prices and moved on to Dollar Shave Club, this certainly would have done it.

I can't believe this is a real commercial...

And you know what stops bullying? When you stop being a pussy and stand up to them.

Best post through page 2 imo

Stopped watching at Ana Kasparian.

Yeah, me too. LMAO

As someone who generally agrees with the message of this spot, this is pretty overwrought and extremely preachy. I don't even mind companies taking stands on certain issues, but this is just too much. Poor acting/writing doesn't help and it reeks of patting themselves on the back.

Talk about torpedoing your brand. LMAO wow

I assume this was brought to us by the same morons who thought focusing on kneeling during the National Anthem would be a real boon for the NFL. It certainly will have the same effect - alienate the people who actually buy your product, while impressing the people who don't.

The issue with ads like these is they conflate bad behavior with traditional masculinity. It's possible for all types of people to be abusive. It's also possible to like stereotypically "guy" things and not be an asshole. Two boys wrestling in the yard is a teachable moment for good parents. And the thing is, Gillette is trying to point that out, but the message should be to control your emotions, not "society says you should be manly but that's actually bad. "

If you haven't noticed, everything hollywood, tv, movies and now video games has been overran by SJWs.

This.

This is where I'm at. I respect them for trying and taking a stand, but I think the way in which the message is delivered here opened themselves up to obvious backlash. Unfortunate they didn't have the foresight to see that in advance.

There’s no conflating. To a growing number of people, traditional masculinity IS bad behavior.