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Old 04-18-2013, 02:56 AM  
Guru Guru is offline
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Budweiser introduces bowtie-shaped can.

Budweiser Dresses Up Its Can With a Bow Tie
By Tom Rotunno | CNBC 18 hours ago

Budweiser introduces bowtie-shaped can.

Budweiser is turning to modern technology to emphasize a piece of its past.
The company is unveiling a bow tie shaped can that will mirror the brand's longtime bow tie logo. The can will be available in eight-packs nationwide beginning May 6 and is the result of several years of technological advancements and investments at the breweries can-making facility in Newburgh, N.Y.

"We explored various shapes that would be distinguishable in the marketplace but also viable from an engineering standpoint," said Pat McGauley, vice president of innovation for Anheuser-Busch. "Aluminum can be stretched only about 10 percent without fracturing, which requires that the angles of the bow tie be very precise."

Budweiser officials say creating the can requires a 16-step process-10 steps to form the bottom part of the can and the rest to form the top.
While the new design is the result of technological innovation, it is ultimately the result of consumer research.

"This can is certainly a conversation starter: eye-catching, easy to grip, trendy and according to our research very appealing to young adults" McGauley said.

Consumers will be giving up about an ounce of beer to get that conversation started. The new can holds 11.3 ounces rather than the standard 12 ounces. The bow tie can is not replacing the traditional 12 ounce can and will be available only in the United States.

The Budweiser bow tie first appeared in national advertisements in 1956. The brewery says the bow tie look was introduced when too many consumers were using the term "Bud" when ordering the beer in a bar. So the company added the double triangles to emphasize the full Budweiser name.

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Old 04-18-2013, 08:40 AM   #16
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Old 04-18-2013, 09:11 AM   #17
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I see that the big 3 American beer makers are still mainly concerned about marketing gimmicks rather than making a better tasting beer. Between bow tie cans, cyclone spout bottles, and mountains turning blue when it's chilled bottles how will we ever decide?
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Old 04-18-2013, 09:13 AM   #18
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Originally Posted by Guru View Post
And the purpose for this is???????????????????
To sell less product for the same price, while drunk ****tards say "Hey, y'all, look at this can!"

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Old 04-18-2013, 09:16 AM   #19
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Originally Posted by Douchemaster General View Post
To sell less product for the same price, while drunk ****tards say "Hey, y'all, look at this can!"

And "Go Dale!"

And "Ohla Compadre, muy bueno!"
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Old 04-18-2013, 09:17 AM   #20
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And "Go Dale!"

And "Ohla Compadre, muy bueno!"
Oh, and I hate Buttwiper, too. Over-carbonated piss.
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Old 04-18-2013, 09:21 AM   #21
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Oh, and I hate Buttwiper, too. Over-carbonated piss.
Rice beer
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Old 04-18-2013, 09:22 AM   #22
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Rice beer
The only AB product I'll still drink is Michelob, and that's only if the bar in question doesn't have a good wheat beer.

But I sure as hell won't be drinking any out of one of those stupid ass cans.
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Old 04-18-2013, 09:22 AM   #23
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And the purpose for this is???????????????????
a cheesy marketing technique to get people to buy their shit beer?
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Old 04-18-2013, 09:24 AM   #24
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The only AB product I'll still drink is Michelob, and that's only if the bar in question doesn't have a good wheat beer.

But I sure as hell won't be drinking any out of one of those stupid ass cans.
They even sell Michelob anymore?
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Old 04-18-2013, 09:25 AM   #25
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I'm liking the new Natty (old Coors) phat bottles.
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Old 04-18-2013, 09:27 AM   #26
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They even sell Michelob anymore?
It's hard to find regular Michelob (at least outside of St. Louis). Most bars up here sell Michelob Ultra, which is probably the best of the crappy super light beers.

The last time I had Michelob at a bar was in St. Louis.
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Old 04-18-2013, 09:31 AM   #27
ptlyon ptlyon is offline
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It's hard to find regular Michelob (at least outside of St. Louis). Most bars up here sell Michelob Ultra, which is probably the best of the crappy super light beers.

The last time I had Michelob at a bar was in St. Louis.
Forgot about Ultra. We just call it Ultra up here, forget the Michelob part.

Don't drink much beer anymore but will have to try to find some.
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Old 04-18-2013, 09:35 AM   #28
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I'm ashamed to say I drink some busch light when I'm playing softball. It's the best tasting domestic swill in a can down at the convenience store so that's what our whole team buys.
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Old 04-18-2013, 09:37 AM   #29
ptlyon ptlyon is offline
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I'm ashamed to say I drink some busch light when I'm playing softball. It's the best tasting domestic swill in a can down at the convenience store so that's what our whole team buys.
True redneck
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Old 04-18-2013, 09:45 AM   #30
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I'm ashamed to say I drink some busch light when I'm playing softball. It's the best tasting domestic swill in a can down at the convenience store so that's what our whole team buys.


Holy crap, Busch is bad enough on its own - I don't even want to think about how bad Busch Light must be.

We drank that shit in high school because it was cheap and we didn't know any better. Tried some about 10 years later because I was feeling nostalgic and nearly projectile spat it across the room. Yuck.
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