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Old 04-05-2013, 12:20 PM  
ReynardMuldrake ReynardMuldrake is offline
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Goodbye pork chops, hello Denver steak!

WTF did Denver and Boston do to get a steak named after them?

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BBQ fans, brace yourselves: "Pork butt" will soon be a thing of the past.

In an effort to boost sales just ahead of the U.S. grilling season, and make shopping at the meat counter a bit easier, the pork and beef industries are retooling more than 350 names of meat cuts to give them more sizzle and consumer appeal.

The revised nomenclature emerged after two years of consumer research, which found that the labels on packages of fresh cuts of pork and beef are confusing to shoppers, said Patrick Fleming, director of retail marketing for trade group National Pork Board.

A stroll down the meat aisle had become baffling for shoppers looking for a steak. When they would see packages of "butler steak" or "beef shoulder top blade steak, boneless, flat iron" - they would walk away with an empty cart, said Trevor Amen, director of market intelligence for the Beef Checkoff Program.

So recently, the National Pork Board and the Beef Checkoff Program, with the blessing of officials with USDA, got the nod to update the Uniform Retail Meat Identification Standards, or URMIS. Though the URMIS system is voluntary, a majority of U.S. food retailers use it.

So pork and beef industry officials say they hope the new names will show up in stores nationwide by this summer's grilling season.

If it does, the lowly "pork chop" will be gone. Instead, grocery retailers could be stocking stacks of "porterhouse chops," "ribeye chops" and "New York chops." The pork butt - which actually comes from shoulder meat - will be called a Boston roast.

"One of our biggest challenges has been the general belief among consumers that a pork chop is a pork chop," said Fleming. "But not all pork chops are equal, and not all pork chops are priced equally."

So much for pork being known as the other white meat--a label the pork industry used for years to lure consumers away from chicken.

In the beef aisle, a boneless shoulder top blade steak will become a flatiron steak, a beef under blade boneless steak will become a Denver Steak. Not all names in the meat counter will change - ground beef will still be ground beef.

The new retail names will also come with new labels for retail packages, which will tell consumers what part of the animal's body the cut comes from, as well as include suggested cooking instructions.

This marketing move comes at a challenging time for the nation's livestock sector, which has wrestled with historic high grain prices and devastating droughts.

Also domestic sales have been slow as the relatively cool spring has quashed consumer interest in breaking out the backyard grill.

While fresh beef and pork cuts have official names that are approved by USDA, compliance with using those naming conventions is voluntary for the industry, said Sam Jones-Ellard, spokesman for USDA's Agricultural Marketing Service.

"There won't be any changes to our naming conventions, but we're supportive of this," Jones-Ellard said. "Anything that simplifies the names of cuts of meat is a good thing for consumers."
http://www.nbcnews.com/business/us-m...eyes-1C9213219
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Old 04-05-2013, 12:22 PM   #2
Dayze Dayze is online now
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probably made donkey poop, and cooked in a pan using cooking spray.

Should have a menu item called "The Denver Chop Block" * (* house specialty)
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Old 04-05-2013, 12:23 PM   #3
Bowser Bowser is offline
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Old 04-05-2013, 12:25 PM   #4
Just Passin' By Just Passin' By is offline
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So, what they're really saying is that they're going to jack the prices up even more.
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Old 04-05-2013, 12:25 PM   #5
BigMeatballDave BigMeatballDave is online now
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The pork shoulder has been called the Boston Butt for as long as I can remember.
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Old 04-05-2013, 12:25 PM   #6
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Quote:
Originally Posted by Dayze View Post
Should have a menu item called "The Denver Chop Block" * (* house specialty)
Heh. One of the better steak joints in Denver is the Denver Chop House.
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Old 04-05-2013, 12:26 PM   #7
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Quote:
Originally Posted by Dave View Post
The pork shoulder has been called the Boston Butt for as long as I can remember.
Really? The Pork Shoulder has been called the "Pork Shoulder" for as long as I can remember.
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Old 04-05-2013, 12:28 PM   #8
Dayze Dayze is online now
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Old 04-05-2013, 12:28 PM   #9
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Quote:
Originally Posted by Bowser View Post
Really? The Pork Shoulder has been called the "Pork Shoulder" for as long as I can remember.
The pork shoulder is the entire cut. It contains both the butt and picnic cut. The butt portion has had the name Boston attached to it for a long time.
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Old 04-05-2013, 12:28 PM   #10
BigMeatballDave BigMeatballDave is online now
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Quote:
Originally Posted by Bowser View Post
Really? The Pork Shoulder has been called the "Pork Shoulder" for as long as I can remember.
LOL

You've never heard a pork shoulder called a Boston Butt?
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Old 04-05-2013, 12:30 PM   #11
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Quote:
Originally Posted by Stewie View Post
The pork shoulder is the entire cut. It contains both the butt and picnic cut. The butt portion has had the name Boston attached to it for a long time.
The 'Butt' refers to how it was stored.
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Old 04-05-2013, 12:30 PM   #12
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Old 04-05-2013, 12:30 PM   #13
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Boston Butt is a specific way the shoulder is cut, it's not the entire pork shoulder.
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Old 04-05-2013, 12:30 PM   #14
Just Passin' By Just Passin' By is offline
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Quote:
Originally Posted by Bowser View Post
Really? The Pork Shoulder has been called the "Pork Shoulder" for as long as I can remember.
Quote:
Don’t be too grossed out when you hear this name; it doesn’t mean “butt” as in “rear end” – the cut actually comes from the front shoulder of the pig. So why “butt”? During colonial days New England butchers tended to take less prized cuts of pork like these and pack them into barrels for storage and transport. The barrels the pork went into were called butts. This particular shoulder cut became known around the country as a New England specialty, and hence it became the “Boston butt.”
http://www.curiousread.com/2009/08/h...eir-names.html
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Old 04-05-2013, 12:31 PM   #15
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