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Old 02-04-2013, 05:07 PM  
Buehler445 Buehler445 is online now
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How much money did CBS lose on their own ads?
How much money did CBS lose promoting their own crap shows that everybody knows about? I would argue that they don't pick up any viewership based on their stupid ass super bowl promos. But yet, they took up paying spots with that crap.

Maybe they didn't have enough commercials to fill the spots. Still, if that were the case, I would still postulate that if they lowered the rates and took more commercials in, they'd make a ****load more money than the potential increased viewership of their cruddy shows that everybody knows about anyway.

So what say you? How much revenue would they gain by toning down their self-ads?

DaFace....This one is for you buddy.
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Old 02-04-2013, 06:51 PM   #16
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Originally Posted by scho63 View Post
It's my understanding that the show doing the promo gets dinged out of their ad budget and it shows up on CBS's balance sheet as revenue. It's not full boat cost but 50%
I was talking about the loss of OUTSIDE revenue. More pepsi, doritos, godaddy, etc.
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Old 02-04-2013, 06:59 PM   #17
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Originally Posted by frazod View Post
I guess you prefer American Idol and Undercover Boss to NCIS and Big Bang Theory, right?
No. Just saying CBS plays generic boring bullshit that old people love.
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Old 02-04-2013, 07:00 PM   #18
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No. Just saying CBS plays generic boring bullshit that old people love.
heh, perfectly stated. I suspect its why they get some of the highest ratings. Old people watch alot of TV without any timeshifting or streaming on Netflix or Amazon.
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Old 02-04-2013, 07:04 PM   #19
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Originally Posted by |Zach| View Post
No. Just saying CBS plays generic boring bullshit that old people love.
Are you more of a Swamp Loggers fan, then?
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Old 02-04-2013, 07:05 PM   #20
Buehler445 Buehler445 is online now
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I actually wondered if there was any chance that the blackout actually impacted that. They didn't have any "real" ads to run, so they just started throwing out promos like crazy.
My understanding is that they buy a timeslot eg. 1st Q timeout 1,2,3 etc. If it's stuck like that they'd have to do that. But even then, they were still running them later.
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Old 02-04-2013, 07:05 PM   #21
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Originally Posted by frazod View Post
Are you more of a Swamp Loggers fan, then?
I am not aware of it. If it is a scripted reality show then it is not for me.
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Old 02-04-2013, 07:08 PM   #22
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Are you more of a Swamp Loggers fan, then?
Silly, silly man. That's 2 shows combined into one. Real men combine three and watch Top Swamp Loggers.
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Old 02-04-2013, 07:12 PM   #23
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I don't watch any of that crap. And I only watch three CBS shows, and I only watch two of those because the wife likes them. I don't watch any of the CBS sitcoms regularly, although when I see some of them, like Big Bang Theory, they do seem to be funny.
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Old 02-04-2013, 07:16 PM   #24
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I was talking about the loss of OUTSIDE revenue. More pepsi, doritos, godaddy, etc.
They make enough off the Super Bowl. What they really need is ratings for their other shows so they can sell ads for them.
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Old 02-04-2013, 07:24 PM   #25
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Silly, silly man. That's 2 shows combined into one. Real men combine three and watch Top Swamp Loggers.
Real men watch Duck Dynasty
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Old 02-04-2013, 07:56 PM   #26
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Remember last night CBS burned paid ads during the blackout so they also had time to fill later in the game because pots slotted later were played during the delay. And every network slots self promo time it's why they pay so much for the rights. It does generate viewership for other programing on that network.
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Old 02-04-2013, 08:08 PM   #27
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It's hard to argue that CBS is stupid when they're the #1 network right now. I'd say they know what they're doing.
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Old 02-04-2013, 08:12 PM   #28
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CBS is just the worst. The Big Bang Theory is in contention for worst comedy on TV, and everything else is just formulaic, old-hat, generic TV.
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Old 02-04-2013, 08:14 PM   #29
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Old 02-04-2013, 08:15 PM   #30
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