Home Discord Chat
Go Back   ChiefsPlanet > Nzoner's Game Room
Reload this Page Food and Drink Heinz Approves Don Draper’s ‘Pass the Heinz’ Ads and Is Actually Running Them
Register FAQDonate Members List Calendar

Reply
Page 2 of 2 1 2
 
Thread Tools Display Modes
Old 03-13-2017, 04:58 PM  
Hammock Parties Hammock Parties is offline
I'll be back.
 
Hammock Parties's Avatar
 
Join Date: Nov 2002
Casino cash: $4740478
Heinz Approves Don Draper’s ‘Pass the Heinz’ Ads and Is Actually Running Them
http://www.adweek.com/creativity/50-...-running-them/


Quote:
Fifty years ago, in the fictional world of Mad Men, Don Draper pitched a daring ad campaign to Heinz execs, for the brand’s ketchup, that proposed not showing the product at all. Instead, the ads would show close-ups of foods that go great with ketchup—french fries, a cheeseburger, a slice of steak—but without any ketchup in sight.

Don’s proposed tagline: “Pass the Heinz.”

The campaign’s “Got Milk?”-like strategy of creating a craving for a product through its absence was apparently too far ahead of its time. Don didn’t get the account. (Nor, for that matter, did Peggy Olson, who, pitching for a competing agency, presented a much more product-centric campaign right after Don.)

But now, in 2017, the time for “Pass the Heinz” has come.

In a meta union of advertising’s real and fictional worlds, Heinz just greenlighted the ads—and will run them almost exactly as Draper intended, beginning today, in print and out-of-home executions in New York City.

Partly a PR stunt, partly just solid on-brand communications, the campaign is sure to delight fans of the AMC show, which in July will celebrate the 10th anniversary of its premiere. And in a nice touch, the ads are officially being credited to Heinz’s current agency, David Miami, and to Don’s fictional 1960s firm, Sterling Cooper Draper Pryce. (Draper and Mad Men creator Matthew Weiner, who approved the idea, are both listed in the credits.)




Posts: 277,692
Hammock Parties is obviously part of the inner Circle.Hammock Parties is obviously part of the inner Circle.Hammock Parties is obviously part of the inner Circle.Hammock Parties is obviously part of the inner Circle.Hammock Parties is obviously part of the inner Circle.Hammock Parties is obviously part of the inner Circle.Hammock Parties is obviously part of the inner Circle.Hammock Parties is obviously part of the inner Circle.Hammock Parties is obviously part of the inner Circle.Hammock Parties is obviously part of the inner Circle.Hammock Parties is obviously part of the inner Circle.
     Reply With Quote
Old 03-13-2017, 10:20 PM   #16
TimBone TimBone is offline
Mostly Ignored
 
TimBone's Avatar
 

Join Date: Jul 2013
Casino cash: $8499985
Quote:
Originally Posted by Rain Man View Post
Ketchup on steak? No. Just no.

But other than that, I kind of like the campaign.
They could ve referring to the Heinz 57 steak sauce as well. Not that it's any better. Good steak need no sauce.
Posts: 18,096
TimBone is obviously part of the inner Circle.TimBone is obviously part of the inner Circle.TimBone is obviously part of the inner Circle.TimBone is obviously part of the inner Circle.TimBone is obviously part of the inner Circle.TimBone is obviously part of the inner Circle.TimBone is obviously part of the inner Circle.TimBone is obviously part of the inner Circle.TimBone is obviously part of the inner Circle.TimBone is obviously part of the inner Circle.TimBone is obviously part of the inner Circle.
     Reply With Quote
Old 03-13-2017, 10:40 PM   #17
T-post Tom T-post Tom is offline
Threepeat!
 
T-post Tom's Avatar
 

Join Date: Aug 2002
Location: Milk/Honey/Gazland
Casino cash: $4607293




__________________
You seem nice!
Posts: 20,197
T-post Tom is obviously part of the inner Circle.T-post Tom is obviously part of the inner Circle.T-post Tom is obviously part of the inner Circle.T-post Tom is obviously part of the inner Circle.T-post Tom is obviously part of the inner Circle.T-post Tom is obviously part of the inner Circle.T-post Tom is obviously part of the inner Circle.T-post Tom is obviously part of the inner Circle.T-post Tom is obviously part of the inner Circle.T-post Tom is obviously part of the inner Circle.T-post Tom is obviously part of the inner Circle.
     Reply With Quote
Old 03-14-2017, 11:06 AM   #18
scho63 scho63 is offline
Politically Incorrect
 
scho63's Avatar
 

Join Date: Feb 2009
Location: Scottsdale, AZ
Casino cash: $2801110
Quote:
Originally Posted by ASS11 View Post
THIS BURGER ALREADY HAS KETCHUP ON IT! CHECK OUT THE BOTTOM AT THE BUN
__________________
"The only difference between sex for free and sex for money is that sex for free costs you a WHOLE LOT more!" ~Redd Foxx~


2018 2019 2020 20212022 2023 2024 Adopt a Chief - Clark Hunt and Brett Veach
"The men who drafted Patrick Mahomes"

Posts: 50,430
scho63 is obviously part of the inner Circle.scho63 is obviously part of the inner Circle.scho63 is obviously part of the inner Circle.scho63 is obviously part of the inner Circle.scho63 is obviously part of the inner Circle.scho63 is obviously part of the inner Circle.scho63 is obviously part of the inner Circle.scho63 is obviously part of the inner Circle.scho63 is obviously part of the inner Circle.scho63 is obviously part of the inner Circle.scho63 is obviously part of the inner Circle.
     Reply With Quote
Old 03-14-2017, 11:09 AM   #19
ModSocks ModSocks is online now
Needs more middle fingers
 
ModSocks's Avatar
 

Join Date: Mar 2005
Location: San Diego
Casino cash: $4304563
My wife is ketchup freak. I don't mind ketchup but she puts that shit on everything. I don't get it.
__________________
It's O'side or No side, baby.
Posts: 64,221
ModSocks is obviously part of the inner Circle.ModSocks is obviously part of the inner Circle.ModSocks is obviously part of the inner Circle.ModSocks is obviously part of the inner Circle.ModSocks is obviously part of the inner Circle.ModSocks is obviously part of the inner Circle.ModSocks is obviously part of the inner Circle.ModSocks is obviously part of the inner Circle.ModSocks is obviously part of the inner Circle.ModSocks is obviously part of the inner Circle.ModSocks is obviously part of the inner Circle.
     Reply With Quote
Old 03-14-2017, 11:10 AM   #20
ptlyon ptlyon is offline
Bono & Grbac wasn't enough
 

Join Date: Oct 2000
Location: Sioux City, IA
Casino cash: $13133829
Quote:
Originally Posted by Detoxing View Post
My wife is ketchup freak. I don't mind ketchup but she puts that shit on everything. I don't get it.
On your Oscar Mayer too?
__________________
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Advertise here: $19.99 a month
Posts: 33,533
ptlyon is obviously part of the inner Circle.ptlyon is obviously part of the inner Circle.ptlyon is obviously part of the inner Circle.ptlyon is obviously part of the inner Circle.ptlyon is obviously part of the inner Circle.ptlyon is obviously part of the inner Circle.ptlyon is obviously part of the inner Circle.ptlyon is obviously part of the inner Circle.ptlyon is obviously part of the inner Circle.ptlyon is obviously part of the inner Circle.ptlyon is obviously part of the inner Circle.
     Reply With Quote
Old 03-14-2017, 11:11 AM   #21
ModSocks ModSocks is online now
Needs more middle fingers
 
ModSocks's Avatar
 

Join Date: Mar 2005
Location: San Diego
Casino cash: $4304563
Quote:
Originally Posted by ptlyon View Post
On your Oscar Meyer too?
I have proposed the idea....
__________________
It's O'side or No side, baby.
Posts: 64,221
ModSocks is obviously part of the inner Circle.ModSocks is obviously part of the inner Circle.ModSocks is obviously part of the inner Circle.ModSocks is obviously part of the inner Circle.ModSocks is obviously part of the inner Circle.ModSocks is obviously part of the inner Circle.ModSocks is obviously part of the inner Circle.ModSocks is obviously part of the inner Circle.ModSocks is obviously part of the inner Circle.ModSocks is obviously part of the inner Circle.ModSocks is obviously part of the inner Circle.
     Reply With Quote
Reply
Page 2 of 2 1 2

« Previous Thread | > Nzoner's Game Room < | Next Thread »

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts
BB code is On
Smilies are On
[IMG] code is On
HTML code is On
Forum Jump




All times are GMT -6. The time now is 12:10 PM.

Contact Us - ChiefsPlanet - Archive - Top

This is a test for a client's site.
Fort Worth Texas Process Servers
Covering Arlington, Fort Worth, Grand Prairie and surrounding communities.
Tarrant County, Texas and Johnson County, Texas.
Advertise with us!
Powered by vBulletin® Version 3.8.8
Copyright ©2000 - 2024, vBulletin Solutions, Inc.