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Old 04-18-2013, 02:56 AM  
Guru Guru is offline
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Budweiser introduces bowtie-shaped can.

Budweiser Dresses Up Its Can With a Bow Tie
By Tom Rotunno | CNBC – 18 hours ago

Budweiser introduces bowtie-shaped can.

Budweiser is turning to modern technology to emphasize a piece of its past.
The company is unveiling a bow tie shaped can that will mirror the brand's longtime bow tie logo. The can will be available in eight-packs nationwide beginning May 6 and is the result of several years of technological advancements and investments at the breweries can-making facility in Newburgh, N.Y.

"We explored various shapes that would be distinguishable in the marketplace but also viable from an engineering standpoint," said Pat McGauley, vice president of innovation for Anheuser-Busch. "Aluminum can be stretched only about 10 percent without fracturing, which requires that the angles of the bow tie be very precise."

Budweiser officials say creating the can requires a 16-step process-10 steps to form the bottom part of the can and the rest to form the top.
While the new design is the result of technological innovation, it is ultimately the result of consumer research.

"This can is certainly a conversation starter: eye-catching, easy to grip, trendy and according to our research very appealing to young adults" McGauley said.

Consumers will be giving up about an ounce of beer to get that conversation started. The new can holds 11.3 ounces rather than the standard 12 ounces. The bow tie can is not replacing the traditional 12 ounce can and will be available only in the United States.

The Budweiser bow tie first appeared in national advertisements in 1956. The brewery says the bow tie look was introduced when too many consumers were using the term "Bud" when ordering the beer in a bar. So the company added the double triangles to emphasize the full Budweiser name.

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Old 04-18-2013, 02:49 PM   #61
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Yeah, I've got Hacker Pschorr and Sam Adams in the fridge, but hey, I saw these stupid new cans, so I'm going to run out and buy a reduced size/same price 6-pack of hypercarbonated Clydesdale piss and drink that instead!
Budweiser is really gunning for the Hacker Pschorr demographic that has rapidly killed their market share.
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Old 04-18-2013, 03:03 PM   #62
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And the purpose for this is???????????????????
i imagine it would easier to hold.


no biggie as long as they don't try to sneak a size cut in there.
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Old 04-18-2013, 03:13 PM   #63
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Guess they have to redesign the koozies now.
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Old 04-18-2013, 03:14 PM   #64
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I used to drink bud out of the bottle exclusively whilst in the Navy.
I still really enjoy a super cold one, or 5, out of the bottle. But have since moved onto more flavorful beers.

but a ice cold lager in the summer is hard to beat.
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Old 04-18-2013, 03:27 PM   #65
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Originally Posted by Saul Good View Post
Budweiser is really gunning for the Hacker Pschorr demographic that has rapidly killed their market share.
Yeah, I realize they're not going for the grown-up crowd.
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Old 04-18-2013, 03:52 PM   #66
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Makes more sense than the ****ing blue mountains.
How? I like the blue mountains, means it's cold dude. Unless you like hot domestic beer.
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Old 04-18-2013, 05:30 PM   #67
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We always called Budweiser "Diesel" growing up. Haven't had one in about 10 years. Don't think the bow-tie can will be changing that.
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Old 04-18-2013, 05:44 PM   #68
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I used to drink bud out of the bottle exclusively whilst in the Navy.
I still really enjoy a super cold one, or 5, out of the bottle. But have since moved onto more flavorful beers.

but a ice cold lager in the summer is hard to beat.
Bud's Black Crown has been very enjoyable...as one who has drank many o'Bud, I really enjoy the extra flavor in the Black Crown. It's not for everyone, but it's slightly cheaper than the 'I have a stick up my ass micro brew' and still has some flavor over the light lager.
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Old 04-18-2013, 05:55 PM   #69
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Bud's Black Crown has been very enjoyable...as one who has drank many o'Bud, I really enjoy the extra flavor in the Black Crown. It's not for everyone, but it's slightly cheaper than the 'I have a stick up my ass micro brew' and still has some flavor over the light lager.
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Old 04-18-2013, 05:56 PM   #70
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Originally Posted by Spicy McHaggis View Post
We always called Budweiser "Diesel" growing up. Haven't had one in about 10 years. Don't think the bow-tie can will be changing that.
My buddy that's from Jeff City called them that when we were golfing last week. Never heard that term before, and I only grew up three hours away in NWMO.

I stay away from the Bud Heavy. I'll drink it if it's given to me. I'm sure I'll crush tons of Bud Light and Bud Light Lime this summer at the lake and pool, though.

Oh, and first time I got drunk in my life was about six Bud Lights and some wine in this guys fridge that the cork had broken up and fell down into the bottle. My first hangover was a miserable one.
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Old 04-18-2013, 06:52 PM   #71
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I wonder how much money I've saved by hating beer.
Probably less than the amount you spend on gay porn.
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Old 04-18-2013, 07:00 PM   #72
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Probably less than the amount you spend on gay porn.
I don't pay for porn, straight or gay.
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Old 04-18-2013, 07:03 PM   #73
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I don't pay for porn, straight or gay.
Oh, OK. What do you spend your piles of saved beer money on. Authentic Sean Smith and Tyson Jackson jerseys?
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Old 04-18-2013, 07:42 PM   #74
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Oh, OK. What do you spend your piles of saved beer money on. Authentic Sean Smith and Tyson Jackson jerseys?
I guess it just sits in my bank account.

More money for other stuff!
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Old 04-18-2013, 07:51 PM   #75
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Never knew the Bud logo was supposed to be a bowtie. Learn something new everyday
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