Maker's Mark to reduce alcohol content

[Stewie]

If you like to enjoy your Maker's Mark with a little water, then there's good news. You won't need to add your own water anymore because the distillery will do it for you. The Kentucky distillery behind Maker's Mark is taking some of the alcohol out of their product, going from 90 proof to 84 proof. "Fact is, demand for our bourbon is exceeding our ability to make it," wrote Maker's Mark executives Rob Samuels and Bill Samuels Jr. in an email to clients.

It's really a pretty ingenious way to deal with supply and demand. If you water down your bourbon, you can make more bottles to sell, and when you've lowered the alcohol content of your bourbon, nobody will buy it anymore. Problem solved!

http://now.msn.com/makers-mark-waters-down-bourbon

[dtebbe]

So I had to finally try me some Buffalo Trace based on everyone raving about it. Have to say I like it better than Makers, still not as much as Forty Creek (and yes I realize I'm comparing apples to oranges, but I like oranges better).

If I'm drinking something neat, though, Buffalo Trace it is.

DT

['Hamas' Jenkins]

It would be interesting to see a double blind test of the current recipe vs. the watered down version to see if people could actually notice a difference.

It's a lecherous ploy, but I doubt the ability of people to actually taste the difference.

[DJ's left nut]

Originally Posted by Marcellus

Hyperbole much?

Its not like they did it and didn't tell people in advance. JFC the overreaction to this is hilarious.

I believe you perhaps haven't read my other posts on this subject.

This is what we call sarcasm. Talk to the Pats fan and others that are having their little temper tantrums in this thread.

[DJ's left nut]

Originally Posted by Molitoth

Bourbon vs Scotch Although I agree, I'd prefer some Glenlivit over Makers anyday.

I grabbed a bottle of Glenlivit Nadurra around Christmas time - holy hell is that good stuff. Non-chill filtered and cask strength. It's not cheap, but it goes down smooth as can be and has almost a pear note to it.

It's not what you drink if you're after a good burn, but it if you're looking for an extremely good mellow scotch, that's a bottle you definitely want to have around.

Now if you're wanting a nice peaty burn, find a bottle of Ardbeg Corryvreckan. Your kitchen smells like a campfire as soon as you pop the cork. It's also not a drink for every occasion, but if you're in the mood for it, man oh man is it good stuff.

If you have a bottle of Nadurra, a bottle of Corryvreckan and then a bottle of 15 yr old Fiddich, you've pretty much covered all the bases.

[dtebbe]

Originally Posted by 'Hamas' Jenkins

It would be interesting to see a double blind test of the current recipe vs. the watered down version to see if people could actually notice a difference.

It's a lecherous ploy, but I doubt the ability of people to actually taste the difference.

I agree.

DT

[theelusiveeightrop]

Why? Why? Why?

[The Poz]

Guys, try the Eagle Rare. Dyn-o-mite!

[Stewie]

Just went to the liquor store and Buffalo Trace was on sale. $18.99 for 750 ml.

[lewdog]

Originally Posted by Stewie

Just went to the liquor store and Buffalo Trace was on sale. $18.99 for 750 ml.

Go on......

[RedandGold]

Originally Posted by Stewie

Just went to the liquor store and Buffalo Trace was on sale. $18.99 for 750 ml.

I think the Sam's Club price is $17.99, which makes it a good value at that price point.

[HonestChieffan]

MM never came close to reall great stuff anyway. No big deal.

[Raiderhader]

Must have been a pretty big back lash. Now I don't have to worry about stocking up.

You spoke. We listened.

Dear Friends,

Since we announced our decision last week to reduce the alcohol content (ABV) of Maker’s Mark in response to supply constraints, we have heard many concerns and questions from our ambassadors and brand fans. We’re humbled by your overwhelming response and passion for Maker’s Mark. While we thought we were doing what’s right, this is your brand – and you told us in large numbers to change our decision.

You spoke. We listened. And we’re sincerely sorry we let you down.

So effective immediately, we are reversing our decision to lower the ABV of Maker’s Mark, and resuming production at 45% alcohol by volume (90 proof). Just like we’ve made it since the very beginning.

The unanticipated dramatic growth rate of Maker’s Mark is a good problem to have, and we appreciate some of you telling us you’d even put up with occasional shortages. We promise we'll deal with them as best we can, as we work to expand capacity at the distillery.

Your trust, loyalty and passion are what’s most important. We realize we can’t lose sight of that. Thanks for your honesty and for reminding us what makes Maker’s Mark, and its fans, so special.

We’ll set about getting back to bottling the handcrafted bourbon that our father/grandfather, Bill Samuels, Sr. created. Same recipe. Same production process. Same product.

As always, we will continue to let you know first about developments at the distillery. In the meantime please keep telling us what’s on your mind and come down and visit us at the distillery. It means a lot to us.

Sincerely,

Rob Samuels Bill Samuels, Jr
Chief Operating Officer Chairman Emeritus
rob@makersmark.com bill@makersmark.com

http://www.makersmark.com/#!/live-fe...ke-we-listened

[QuikSsurfer]

Originally Posted by Stewie

Just went to the liquor store and Buffalo Trace was on sale. $18.99 for 750 ml.

Same. I picked up a bottle and I really enjoyed it. I prefer Makers though.

[KCUnited]

Case study in business schools across the country for years.

[InChiefsHell]

Originally Posted by Pawnmower

/thread

...not if you are a bourbon drinker. I like the Glenlivet as well, but I'm primarily a bourbon drinker. So...thread NOT over...